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SpyFu
SEO & MarketingCompetitor keyword research tools for Google Ads and SEO
From $39/moBest for: small
About SpyFu
SpyFu specializes in competitor analysis, letting you see any domain's paid and organic keywords, ad history, and ranking changes.
Pros & Cons
Pros
- Excellent competitor PPC analysis
- Historical data going back years
- Unlimited search/export on all plans
- Good Google Ads insights
- Affordable pricing
Cons
- US-focused (limited international)
- Site audit not as strong
- Interface feels dated
- Backlink data less comprehensive
Who is SpyFu for?
Perfect for
- PPC competitor research
- Understanding competitor ad spend
- US market SEO/SEM
Not ideal for
- International SEO
- Technical site audits
- Content marketing focus
Key Features
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Basic
Competitor Analysis
Content Optimization
Local Seo
Ppc Tools
Projects
Unlimited
Keywords Tracked
Unlimited
Expert Verdict
SpyFu is a strong contender in its category. It excels in exceptional ease of use and excellent value for money. We particularly recommend it for ppc competitor research.
Based on our hands-on evaluation
Final Score:7.5/10
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Frequently Asked Questions
The value of SpyFu depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable seo & marketing tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is SpyFu for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.
Detailed Ratings
Ease of Use8/10
Features7/10
Value for Money8/10
Customer Support7/10
Overall Score
7.5/10
Pricing
Paid Subscription
Starting from $39/month
Best for:
freelancersmbagency
Team size:
smallAbout This Review
E
Emma Brooks
Small Business Advisor
Helps SMBs choose affordable, practical software solutions.
Last updated: January 10, 2025