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About Ahrefs
Ahrefs is known for its industry-leading backlink index and site explorer. Excellent for link building, keyword research, and competitive analysis.
Pros & Cons
Pros
- Best backlink database in industry
- Excellent Site Explorer tool
- Great content gap analysis
- Clean, intuitive interface
- Strong keyword difficulty scores
Cons
- No free trial (only $7 trial)
- Expensive for individuals
- Limited rank tracking on lower plans
- No built-in PPC tools
Who is Ahrefs for?
Perfect for
- Link building campaigns
- Content marketing teams
- Competitive backlink analysis
Not ideal for
- PPC-focused marketers
- Budget-conscious beginners
- Local SEO focus
Key Features
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Local Seo
Limited
Ppc Tools
Projects
5-unlimited
Keywords Tracked
750-10000
Expert Verdict
Ahrefs is an exceptional choice in its category. It excels in exceptional ease of use and comprehensive feature set. We particularly recommend it for link building campaigns.
Based on our hands-on evaluation
Final Score:8.5/10
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Frequently Asked Questions
The value of Ahrefs depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable seo & marketing tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Ahrefs for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.
Detailed Ratings
Ease of Use8/10
Features9/10
Value for Money7/10
Customer Support7/10
Overall Score
8.5/10
Pricing
Paid Subscription
Starting from $99/month
Best for:
agencysmbenterprise
Team size:
anyAbout This Review
S
Sarah Miller
Marketing Technology Specialist
Digital marketing veteran. Tested 200+ marketing tools.
Last updated: January 10, 2025