M

Mailchimp

Email Marketing

All-in-one marketing platform for small business

FreemiumBest for: any
8
out of 10
Overall Score
Visit Mailchimp

Last updated: January 2025

About Mailchimp

Mailchimp is the most popular email marketing platform, offering email campaigns, automation, landing pages, and CRM features. Known for ease of use and generous free tier.

Pros & Cons

Pros

  • Free tier up to 500 contacts
  • Intuitive drag-and-drop builder
  • Huge template library
  • Strong brand recognition
  • All-in-one marketing features

Cons

  • Gets expensive as list grows
  • Limited automation on free plan
  • Support quality varies
  • Pricing changed negatively

Who is Mailchimp for?

Perfect for

  • Small businesses starting email
  • Beginners needing simplicity
  • Those wanting all-in-one platform

Not ideal for

  • Large lists (gets expensive)
  • Advanced automation needs
  • E-commerce heavy users

Key Features

Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Paid add-on
Ecommerce Features
Form Builder
Free Subscribers
500
Emails Per Month
10x contacts

Expert Verdict

Mailchimp is a strong contender in its category. It excels in exceptional ease of use and comprehensive feature set. However, there's room for improvement in pricing. We particularly recommend it for small businesses starting email.

Based on our hands-on evaluation
Final Score:8/10

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* We may earn an affiliate commission when you visit Mailchimp through our links. This doesn't affect our ratings or reviews.

Frequently Asked Questions

The value of Mailchimp depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable email marketing tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Mailchimp for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use9/10
Features8/10
Value for Money6/10
Customer Support7/10
Overall Score
8/10

Pricing

Free Tier Available

Starting from $13/month

Best for:

freelancerstartupsmbcreator

Team size:

any

About This Review

M

Mike Chen

SaaS & Productivity Expert

10+ years helping teams find the right tools. Former PM at tech startups.

Last updated: January 10, 2025

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