K

Klaviyo

Email Marketing

Marketing automation platform built for e-commerce

FreemiumFree TrialBest for: medium
8.5
out of 10
Overall Score
Visit Klaviyo

Last updated: January 2025

About Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

Pros & Cons

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up

Who is Klaviyo for?

Perfect for

  • Shopify and e-commerce stores
  • DTC brands
  • Revenue-focused email marketing

Not ideal for

  • Non-e-commerce businesses
  • Small lists on tight budget
  • Simple newsletter needs

Key Features

Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Form Builder
Free Subscribers
250
Emails Per Month
500 on free

Expert Verdict

Klaviyo is an exceptional choice in its category. It excels in comprehensive feature set and outstanding customer support. We particularly recommend it for shopify and e-commerce stores.

Based on our hands-on evaluation
Final Score:8.5/10

Ready to try Klaviyo?

Start your free trial today and see why Klaviyo is trusted by thousands of businesses.

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* We may earn an affiliate commission when you visit Klaviyo through our links. This doesn't affect our ratings or reviews.

Frequently Asked Questions

The value of Klaviyo depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable email marketing tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Klaviyo for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use7/10
Features10/10
Value for Money7/10
Customer Support8/10
Overall Score
8.5/10

Pricing

Free Tier Available

Starting from $20/month

Free Trial Available

Try before you buy

Best for:

startupsmbenterprise

Team size:

medium

About This Review

E

Emma Brooks

Small Business Advisor

Helps SMBs choose affordable, practical software solutions.

Last updated: January 10, 2025

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