A

ActiveCampaign

Email Marketing

The email marketing and automation platform for growing businesses

From $29/moFree TrialBest for: small
8
out of 10
Overall Score
Visit ActiveCampaign

Last updated: January 2025

About ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM in one platform. Known for powerful automation capabilities and reasonable pricing.

Pros & Cons

Pros

  • Powerful automation builder
  • Built-in CRM features
  • Great deliverability rates
  • Conditional content in emails
  • Site tracking included

Cons

  • Learning curve for automation
  • No free tier
  • Can feel overwhelming
  • Reporting could be better

Who is ActiveCampaign for?

Perfect for

  • B2B companies
  • Teams needing email + CRM
  • Complex automation workflows

Not ideal for

  • Simple newsletter needs
  • Budget-conscious beginners
  • Those wanting easy setup

Key Features

Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Add-on
Ecommerce Features
Form Builder
Free Subscribers
0
Emails Per Month
10x contacts

Expert Verdict

ActiveCampaign is a strong contender in its category. It excels in comprehensive feature set and excellent value for money and outstanding customer support. We particularly recommend it for b2b companies.

Based on our hands-on evaluation
Final Score:8/10

Ready to try ActiveCampaign?

Start your free trial today and see why ActiveCampaign is trusted by thousands of businesses.

Free trial available
Top rated tool
Start Free TrialLearn More

* We may earn an affiliate commission when you visit ActiveCampaign through our links. This doesn't affect our ratings or reviews.

Frequently Asked Questions

The value of ActiveCampaign depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable email marketing tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is ActiveCampaign for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use7/10
Features9/10
Value for Money8/10
Customer Support8/10
Overall Score
8/10

Pricing

Paid Subscription

Starting from $29/month

Free Trial Available

Try before you buy

Best for:

startupsmb

Team size:

small

About This Review

A

Alex Rivera

Technical Writer & Developer

Full-stack dev who reviews tools from a technical perspective.

Last updated: January 10, 2025

Compare with Alternatives

M

Mailchimp

Freemium

8
C

ConvertKit

Freemium

8.5
K

Klaviyo

Freemium

8.5
B

Brevo

Freemium

8
M

MailerLite

Freemium

8.5
View all Email Marketing tools