M

Matomo

Analytics

The Google Analytics alternative that protects your data

FreemiumFree TrialBest for: medium
7.5
out of 10
Overall Score
Visit Matomo

Last updated: January 2025

About Matomo

Matomo (formerly Piwik) is an open-source analytics platform that can be self-hosted. Full Google Analytics replacement with complete data ownership.

Pros & Cons

Pros

  • 100% data ownership
  • GDPR compliant
  • Similar to Google Analytics
  • Free self-hosted option
  • No data sampling

Cons

  • Self-hosting requires technical skills
  • Interface feels dated
  • Cloud version gets expensive
  • Steeper learning curve

Who is Matomo for?

Perfect for

  • Organizations needing data ownership
  • Government and healthcare
  • Privacy-conscious enterprises

Not ideal for

  • Non-technical users
  • Those wanting modern UX
  • Simple analytics needs

Key Features

Web Analytics
Product Analytics
Limited
Heatmaps
Session Recording
Funnel Analysis
Privacy Focused
Real Time
Ab Testing
Data Retention
Unlimited (self-host)
Custom Events

Expert Verdict

Matomo is a strong contender in its category. It excels in comprehensive feature set and excellent value for money. However, there's room for improvement in user interface. We particularly recommend it for organizations needing data ownership.

Based on our hands-on evaluation
Final Score:7.5/10

Ready to try Matomo?

Start your free trial today and see why Matomo is trusted by thousands of businesses.

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Highly rated tool
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* We may earn an affiliate commission when you visit Matomo through our links. This doesn't affect our ratings or reviews.

Frequently Asked Questions

The value of Matomo depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable analytics tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Matomo for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use6/10
Features8/10
Value for Money8/10
Customer Support7/10
Overall Score
7.5/10

Pricing

Free Tier Available

Starting from $19/month

Free Trial Available

Try before you buy

Best for:

smbenterprise

Team size:

medium

About This Review

E

Emma Brooks

Small Business Advisor

Helps SMBs choose affordable, practical software solutions.

Last updated: January 10, 2025

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