H

Hotjar

Analytics

Understand how users really experience your site

FreemiumFree TrialBest for: small
8
out of 10
Overall Score
Visit Hotjar

Last updated: January 2025

About Hotjar

Hotjar combines heatmaps, session recordings, and feedback tools to show how users interact with your website. Great for UX insights and conversion optimization.

Pros & Cons

Pros

  • Visual heatmaps and recordings
  • Easy to understand insights
  • User feedback tools
  • Free tier available
  • Quick to implement

Cons

  • Recording limits on lower plans
  • Can slow down site slightly
  • Privacy considerations
  • Limited quantitative analytics

Who is Hotjar for?

Perfect for

  • UX research and optimization
  • Conversion rate optimization
  • Understanding user behavior visually

Not ideal for

  • Quantitative analytics needs
  • High-traffic sites on budget
  • Privacy-sensitive industries

Key Features

Web Analytics
Basic
Product Analytics
Heatmaps
Session Recording
Funnel Analysis
Privacy Focused
Real Time
Ab Testing
Data Retention
365 days
Custom Events

Expert Verdict

Hotjar is a strong contender in its category. It excels in exceptional ease of use and comprehensive feature set and outstanding customer support. We particularly recommend it for ux research and optimization.

Based on our hands-on evaluation
Final Score:8/10

Ready to try Hotjar?

Start your free trial today and see why Hotjar is trusted by thousands of businesses.

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Top rated tool
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* We may earn an affiliate commission when you visit Hotjar through our links. This doesn't affect our ratings or reviews.

Frequently Asked Questions

The value of Hotjar depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable analytics tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Hotjar for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use9/10
Features8/10
Value for Money7/10
Customer Support8/10
Overall Score
8/10

Pricing

Free Tier Available

Starting from $32/month

Free Trial Available

Try before you buy

Best for:

freelancerstartupsmbagency

Team size:

small

About This Review

A

Alex Rivera

Technical Writer & Developer

Full-stack dev who reviews tools from a technical perspective.

Last updated: January 10, 2025

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