G

Google Analytics 4

Analytics

The most widely used web analytics platform

FreeBest for: any
8
out of 10
Overall Score
Visit Google Analytics 4

Last updated: January 2025

About Google Analytics 4

Google Analytics 4 (GA4) is Google's latest analytics platform with event-based tracking, cross-platform measurement, and machine learning insights. Free for most use cases.

Pros & Cons

Pros

  • Completely free for most users
  • Integrates with Google ecosystem
  • Cross-platform tracking
  • Machine learning insights
  • Industry standard

Cons

  • Steep learning curve (especially from UA)
  • Privacy concerns in EU
  • Interface can be confusing
  • Data sampling on free tier

Who is Google Analytics 4 for?

Perfect for

  • Any website needing free analytics
  • Google Ads advertisers
  • Cross-platform tracking needs

Not ideal for

  • Privacy-focused sites
  • EU sites with strict GDPR needs
  • Those wanting simplicity

Key Features

Web Analytics
Product Analytics
Basic
Heatmaps
Session Recording
Funnel Analysis
Privacy Focused
Real Time
Ab Testing
Via Optimize
Data Retention
14 months free
Custom Events

Expert Verdict

Google Analytics 4 is a strong contender in its category. It excels in comprehensive feature set and excellent value for money. However, there's room for improvement in user interface and support responsiveness. We particularly recommend it for any website needing free analytics.

Based on our hands-on evaluation
Final Score:8/10

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Frequently Asked Questions

The value of Google Analytics 4 depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable analytics tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Google Analytics 4 for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use6/10
Features9/10
Value for Money10/10
Customer Support6/10
Overall Score
8/10

Pricing

Completely Free

No payment required

Best for:

freelancerstartupsmbenterprise

Team size:

any

About This Review

E

Emma Brooks

Small Business Advisor

Helps SMBs choose affordable, practical software solutions.

Last updated: January 10, 2025

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