F

Fathom Analytics

Analytics

Simple, privacy-focused website analytics

From $14/moFree TrialBest for: small
8
out of 10
Overall Score
Visit Fathom Analytics

Last updated: January 2025

About Fathom Analytics

Fathom is a privacy-first analytics platform that's GDPR, CCPA, and PECR compliant. No cookies, simple dashboard, and fast loading.

Pros & Cons

Pros

  • Completely privacy-focused
  • No cookie banners needed
  • Beautiful, simple interface
  • Excellent customer support
  • Uptime monitoring included

Cons

  • Limited to basic metrics
  • More expensive than Plausible
  • No free tier
  • No user-level analytics

Who is Fathom Analytics for?

Perfect for

  • Privacy-conscious businesses
  • Content sites and blogs
  • Those avoiding cookie consent

Not ideal for

  • Detailed user analytics needs
  • Product analytics
  • Budget-conscious users

Key Features

Web Analytics
Product Analytics
Heatmaps
Session Recording
Funnel Analysis
Privacy Focused
Real Time
Ab Testing
Data Retention
Unlimited
Custom Events

Expert Verdict

Fathom Analytics is a strong contender in its category. It excels in exceptional ease of use and outstanding customer support. However, there's room for improvement in feature depth. We particularly recommend it for privacy-conscious businesses.

Based on our hands-on evaluation
Final Score:8/10

Ready to try Fathom Analytics?

Start your free trial today and see why Fathom Analytics is trusted by thousands of businesses.

Free trial available
Top rated tool
Start Free TrialLearn More

* We may earn an affiliate commission when you visit Fathom Analytics through our links. This doesn't affect our ratings or reviews.

Frequently Asked Questions

The value of Fathom Analytics depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable analytics tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Fathom Analytics for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use10/10
Features6/10
Value for Money7/10
Customer Support9/10
Overall Score
8/10

Pricing

Paid Subscription

Starting from $14/month

Free Trial Available

Try before you buy

Best for:

freelancerstartupsmbcreator

Team size:

small

About This Review

E

Emma Brooks

Small Business Advisor

Helps SMBs choose affordable, practical software solutions.

Last updated: January 10, 2025

Compare with Alternatives

G

Google Analytics 4

Free

8
P

Plausible

From $9/mo

8
M

Matomo

Freemium

7.5
View all Analytics tools