A

Amplitude

Analytics

Digital analytics platform for product intelligence

FreemiumFree TrialBest for: large
8.5
out of 10
Overall Score
Visit Amplitude

Last updated: January 2025

About Amplitude

Amplitude is an enterprise-grade product analytics platform known for behavioral analytics, experimentation, and customer data platform capabilities.

Pros & Cons

Pros

  • Most powerful product analytics
  • Excellent cohort analysis
  • Built-in experimentation
  • Great for B2C apps
  • Generous free tier

Cons

  • Complex for small teams
  • Expensive at scale
  • Requires technical setup
  • Can be overkill

Who is Amplitude for?

Perfect for

  • Product-led growth companies
  • B2C mobile and web apps
  • Enterprise product teams

Not ideal for

  • Simple websites
  • Small marketing teams
  • Budget-conscious startups

Key Features

Web Analytics
Product Analytics
Heatmaps
Session Recording
Funnel Analysis
Privacy Focused
Real Time
Ab Testing
Data Retention
Varies by plan
Custom Events

Expert Verdict

Amplitude is an exceptional choice in its category. It excels in comprehensive feature set and outstanding customer support. However, there's room for improvement in pricing. We particularly recommend it for product-led growth companies.

Based on our hands-on evaluation
Final Score:8.5/10

Ready to try Amplitude?

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* We may earn an affiliate commission when you visit Amplitude through our links. This doesn't affect our ratings or reviews.

Frequently Asked Questions

The value of Amplitude depends on your specific needs. Check our detailed pricing section and "Who is it for" section to see if it aligns with your requirements and budget.
Please check the pricing section above for current free trial availability. Trial terms may change, so we recommend visiting the official website for the most up-to-date information.
We've listed comparable analytics tools in the "Compare with Alternatives" section. Each alternative has similar capabilities but may excel in different areas.
Check the "Who is Amplitude for" section to see if small businesses are among the recommended user groups. We also indicate team size recommendations in our review.
Use our comparison feature to see detailed side-by-side comparisons with similar tools. We evaluate features, pricing, ease of use, and customer support for fair comparisons.

Detailed Ratings

Ease of Use7/10
Features10/10
Value for Money6/10
Customer Support8/10
Overall Score
8.5/10

Pricing

Free Tier Available

Starting from $49/month

Free Trial Available

Try before you buy

Best for:

startupsmbenterprise

Team size:

large

About This Review

E

Emma Brooks

Small Business Advisor

Helps SMBs choose affordable, practical software solutions.

Last updated: January 10, 2025

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