Shopify vs Wix: Which Is Better in 2026?
A detailed comparison to help you choose the right website builders tool for your needs.
Our Pick: Shopify (by a slight margin)
Shopify edges out with a slightly higher rating (8.5 vs 8)
Quick Comparison
| Aspect | S Shopify(Winner) | W Wix |
|---|---|---|
| Overall Rating | 8.5/10 | 8/10 |
| Starting Price | $29/mo | $16/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | any | solo |
| Ease of Use | 9/10 | 10/10 |
| Features | 9/10 | 8/10 |
| Value for Money | 7/10 | 7/10 |
| Support | 8/10 | 7/10 |
Overview
Shopify is the leading e-commerce platform for building online stores. While primarily for e-commerce, also works for content sites with commerce integration.
Wix
Wix is one of the most popular website builders with 800+ templates and extensive features. ADI (AI) can build sites automatically, or use full editor control.
Pricing Comparison
Better value: WixShopify
Wix
Better ValueFeatures Comparison
| Feature | Shopify | Wix |
|---|---|---|
| Drag Drop | ||
| Ecommerce | ||
| Blogging | Basic | |
| Custom Code | ||
| Seo Features | ||
| Membership | Via apps | |
| Cms Features | Basic | |
| Animations | Limited | |
| Templates | 100+ | 800+ |
| Custom Domain | Paid plans |
0
features unique to Shopify
0
features unique to Wix
Pros & Cons
Shopify
Pros
- Best-in-class e-commerce
- Huge app ecosystem
- Easy to set up and use
- Excellent payment processing
- Scales with your business
Cons
- Transaction fees unless using Shopify Payments
- Monthly cost adds up
- Themes can be expensive
- Blogging is basic
Wix
Pros
- 800+ professional templates
- Very easy to use
- Wix ADI for quick sites
- App market for extensions
- Free tier available
Cons
- Can't switch templates
- Wix branding on free plan
- Code can be heavy
- SEO historically weaker
The Verdict: Shopify Edges Out
This was a close comparison, but Shopify edges out Wix with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but Shopify offers a marginally better overall package.
Shopify's advantages include Best-in-class e-commerce and Huge app ecosystem, though Wix counters with 800+ professional templates and Very easy to use.
Our recommendation: We give the slight edge to Shopify, but don't count out Wix if its specific strengths align better with your needs.
Choose Shopify if you...
- • Need online stores of all sizes
- • Need dropshipping businesses
- • Need brands selling products
Choose Wix if you...
- • Need small business owners
- • Need beginners building first site
- • Need local businesses
Ready to Get Started?
Read our full reviews:
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