Ghost vs Wix: Which Is Better in 2026?
A detailed comparison to help you choose the right website builders tool for your needs.
Too Close to Call
Both tools are closely matched with similar overall ratings
Quick Comparison
| Aspect | G Ghost | W Wix |
|---|---|---|
| Overall Rating | 8/10 | 8/10 |
| Starting Price | $9/mo | $16/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | solo | solo |
| Ease of Use | 8/10 | 10/10 |
| Features | 7/10 | 8/10 |
| Value for Money | 8/10 | 7/10 |
| Support | 7/10 | 7/10 |
Overview
Ghost is an open-source publishing platform focused on professional blogging and newsletters. Popular among writers, journalists, and publications.
Wix
Wix is one of the most popular website builders with 800+ templates and extensive features. ADI (AI) can build sites automatically, or use full editor control.
Pricing Comparison
Better value: GhostGhost
Better ValueWix
Features Comparison
Winner: Wix| Feature | Ghost | Wix |
|---|---|---|
| Drag Drop | Limited | |
| Ecommerce | ||
| Blogging | ||
| Custom Code | ||
| Seo Features | ||
| Membership | ||
| Cms Features | ||
| Animations | ||
| Templates | 50+ | 800+ |
| Custom Domain | Paid plans |
0
features unique to Ghost
2
features unique to Wix
Pros & Cons
Ghost
Pros
- Beautiful default themes
- Built-in memberships/subscriptions
- Newsletter features included
- Fast and lightweight
- Open source (self-host free)
Cons
- Primarily for publishing
- Limited page building
- Fewer themes than WordPress
- Technical for self-hosting
Wix
Pros
- 800+ professional templates
- Very easy to use
- Wix ADI for quick sites
- App market for extensions
- Free tier available
Cons
- Can't switch templates
- Wix branding on free plan
- Code can be heavy
- SEO historically weaker
The Verdict: It's a Tie
Both Ghost and Wix are excellent website builders tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.
Ghost shines in professional bloggers, while Wix excels at small business owners. Consider trying both with their free trials to see which fits your workflow better.
Our recommendation: We recommend Ghost if you prioritize beautiful default themes, and Wix if 800+ professional templates matter more to you.
Choose Ghost if you...
- • Need professional bloggers
- • Need newsletter creators
- • Need publications and magazines
Choose Wix if you...
- • Need small business owners
- • Need beginners building first site
- • Need local businesses
Ready to Get Started?
Read our full reviews:
* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.