Ghost vs Shopify: Which Is Better in 2026?

A detailed comparison to help you choose the right website builders tool for your needs.

Our Pick: Shopify (by a slight margin)

Shopify edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
G
Ghost
S
Shopify(Winner)
Overall Rating
8/10
8.5/10
Starting Price
$9/mo
$29/mo
Free Plan
Free Trial
Best For
solo
any
Ease of Use
8/10
9/10
Features
7/10
9/10
Value for Money
8/10
7/10
Support
7/10
8/10

Overview

Ghost is an open-source publishing platform focused on professional blogging and newsletters. Popular among writers, journalists, and publications.

Shopify is the leading e-commerce platform for building online stores. While primarily for e-commerce, also works for content sites with commerce integration.

Pricing Comparison

Better value: Ghost
G

Ghost

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier
S

Shopify

Pricing ModelPaid
Starting Price$29/mo
Free Trial
Free Tier

Features Comparison

Winner: Shopify
FeatureGhostShopify
Drag Drop
Limited
Ecommerce
Blogging
Basic
Custom Code
Seo Features
Membership
Via apps
Cms Features
Basic
Animations
Limited
Templates
50+
100+
Custom Domain

0

features unique to Ghost

1

features unique to Shopify

Pros & Cons

G

Ghost

Pros

  • Beautiful default themes
  • Built-in memberships/subscriptions
  • Newsletter features included
  • Fast and lightweight
  • Open source (self-host free)

Cons

  • Primarily for publishing
  • Limited page building
  • Fewer themes than WordPress
  • Technical for self-hosting
S

Shopify

Pros

  • Best-in-class e-commerce
  • Huge app ecosystem
  • Easy to set up and use
  • Excellent payment processing
  • Scales with your business

Cons

  • Transaction fees unless using Shopify Payments
  • Monthly cost adds up
  • Themes can be expensive
  • Blogging is basic

The Verdict: Shopify Edges Out

This was a close comparison, but Shopify edges out Ghost with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but Shopify offers a marginally better overall package.

Shopify's advantages include Best-in-class e-commerce and Huge app ecosystem, though Ghost counters with Beautiful default themes and Built-in memberships/subscriptions.

Our recommendation: We give the slight edge to Shopify, but don't count out Ghost if its specific strengths align better with your needs.

Choose Ghost if you...

  • • Need professional bloggers
  • • Need newsletter creators
  • • Need publications and magazines

Choose Shopify if you...

  • • Need online stores of all sizes
  • • Need dropshipping businesses
  • • Need brands selling products

Ready to Get Started?

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Ghost vs Shopify FAQ

Based on our evaluation, Shopify has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Ghost is more affordable with plans starting at $9/month, compared to $29/month for the other.
Shopify scores higher in ease of use (9/10) compared to Ghost (8/10).
Yes, migration between Ghost and Shopify is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. Ghost is best for solo teams while Shopify suits any teams.
For startups, consider your growth trajectory. Ghost offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Ghost excels at: Professional bloggers, Newsletter creators. Shopify is better for: Online stores of all sizes, Dropshipping businesses. Review our detailed feature comparison above.
Shopify rates higher in customer support (8/10) compared to Ghost (7/10).
Ghost offers better value for money with a rating of 8/10 compared to Shopify's 7/10.
Consider switching if Shopify's strengths (Online stores of all sizes) align better with your current needs. However, factor in migration effort and learning curve before making the switch.