SpyFu vs Ubersuggest: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: SpyFu (by a slight margin)

SpyFu edges out with a slightly higher rating (7.5 vs 7)

Quick Comparison

Aspect
S
SpyFu(Winner)
U
Ubersuggest
Overall Rating
7.5/10
7/10
Starting Price
$39/mo
$12/mo
Free Plan
Free Trial
Best For
small
solo
Ease of Use
8/10
9/10
Features
7/10
6/10
Value for Money
8/10
9/10
Support
7/10
6/10

Overview

S

SpyFu

SpyFu specializes in competitor analysis, letting you see any domain's paid and organic keywords, ad history, and ranking changes.

U

Ubersuggest

Ubersuggest is an affordable SEO tool by Neil Patel offering keyword research, site audits, and competitor analysis. Great free tier for beginners.

Pricing Comparison

Better value: Ubersuggest
S

SpyFu

Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier
U

Ubersuggest

Better Value
Pricing ModelFreemium
Starting Price$12/mo
Free Trial
Free Tier

Features Comparison

FeatureSpyFuUbersuggest
Keyword Research
Backlink Analysis
Limited
Rank Tracking
Site Audit
Basic
Competitor Analysis
Basic
Content Optimization
Local Seo
Ppc Tools
Projects
Unlimited
1-15
Keywords Tracked
Unlimited
100-1000

1

features unique to SpyFu

1

features unique to Ubersuggest

Pros & Cons

S

SpyFu

Pros

  • Excellent competitor PPC analysis
  • Historical data going back years
  • Unlimited search/export on all plans
  • Good Google Ads insights
  • Affordable pricing

Cons

  • US-focused (limited international)
  • Site audit not as strong
  • Interface feels dated
  • Backlink data less comprehensive
U

Ubersuggest

Pros

  • Very affordable (lifetime option)
  • Decent free tier
  • Good for keyword ideas
  • Chrome extension included
  • Easy to understand metrics

Cons

  • Limited backlink data
  • Smaller keyword database
  • Basic compared to premium tools
  • Support can be slow

The Verdict: SpyFu Edges Out

This was a close comparison, but SpyFu edges out Ubersuggest with a slightly higher overall rating of 7.5/10 versus 7/10. Both are solid choices, but SpyFu offers a marginally better overall package.

SpyFu's advantages include Excellent competitor PPC analysis and Historical data going back years, though Ubersuggest counters with Very affordable (lifetime option) and Decent free tier.

Our recommendation: We give the slight edge to SpyFu, but don't count out Ubersuggest if its specific strengths align better with your needs.

Choose SpyFu if you...

  • • Need ppc competitor research
  • • Need understanding competitor ad spend
  • • Need us market seo/sem

Choose Ubersuggest if you...

  • • Need beginners starting with seo
  • • Need small bloggers and creators
  • • Need budget-conscious individuals

Ready to Get Started?

Try SpyFuTry Ubersuggest

Read our full reviews:

SpyFu Full ReviewUbersuggest Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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SpyFu vs Ubersuggest FAQ

Based on our evaluation, SpyFu has a slight edge with an overall rating of 7.5/10. However, the best choice depends on your specific needs and use case.
Yes, Ubersuggest is more affordable with plans starting at $12/month, compared to $39/month for the other.
Ubersuggest scores higher in ease of use (9/10) compared to SpyFu (8/10).
Yes, migration between SpyFu and Ubersuggest is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, SpyFu is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Ubersuggest offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. SpyFu excels at: PPC competitor research, Understanding competitor ad spend. Ubersuggest is better for: Beginners starting with SEO, Small bloggers and creators. Review our detailed feature comparison above.
SpyFu rates higher in customer support (7/10) compared to Ubersuggest (6/10).
Ubersuggest offers better value for money with a rating of 9/10 compared to SpyFu's 8/10.
Consider switching if Ubersuggest's strengths (Beginners starting with SEO) align better with your current needs. However, factor in migration effort and learning curve before making the switch.