Serpstat vs Ubersuggest: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Serpstat (by a slight margin)

Serpstat edges out with a slightly higher rating (7.5 vs 7)

Quick Comparison

Aspect
S
Serpstat(Winner)
U
Ubersuggest
Overall Rating
7.5/10
7/10
Starting Price
$59/mo
$12/mo
Free Plan
Free Trial
Best For
small
solo
Ease of Use
7/10
9/10
Features
7/10
6/10
Value for Money
8/10
9/10
Support
7/10
6/10

Overview

S

Serpstat

Serpstat is an all-in-one SEO platform from Ukraine offering solid features at competitive prices. Good alternative to bigger players.

U

Ubersuggest

Ubersuggest is an affordable SEO tool by Neil Patel offering keyword research, site audits, and competitor analysis. Great free tier for beginners.

Pricing Comparison

Better value: Ubersuggest
S

Serpstat

Pricing ModelFreemium
Starting Price$59/mo
Free Trial
Free Tier
U

Ubersuggest

Better Value
Pricing ModelFreemium
Starting Price$12/mo
Free Trial
Free Tier

Features Comparison

Winner: Serpstat
FeatureSerpstatUbersuggest
Keyword Research
Backlink Analysis
Limited
Rank Tracking
Site Audit
Competitor Analysis
Basic
Content Optimization
Local Seo
Ppc Tools
Projects
2-unlimited
1-15
Keywords Tracked
500-15000
100-1000

1

features unique to Serpstat

0

features unique to Ubersuggest

Pros & Cons

S

Serpstat

Pros

  • Competitive pricing
  • Decent feature coverage
  • Good keyword clustering
  • Team collaboration features
  • API access included

Cons

  • Smaller databases overall
  • Interface can be confusing
  • Less accurate than top tools
  • Limited English support
U

Ubersuggest

Pros

  • Very affordable (lifetime option)
  • Decent free tier
  • Good for keyword ideas
  • Chrome extension included
  • Easy to understand metrics

Cons

  • Limited backlink data
  • Smaller keyword database
  • Basic compared to premium tools
  • Support can be slow

The Verdict: Serpstat Edges Out

This was a close comparison, but Serpstat edges out Ubersuggest with a slightly higher overall rating of 7.5/10 versus 7/10. Both are solid choices, but Serpstat offers a marginally better overall package.

Serpstat's advantages include Competitive pricing and Decent feature coverage, though Ubersuggest counters with Very affordable (lifetime option) and Decent free tier.

Our recommendation: We give the slight edge to Serpstat, but don't count out Ubersuggest if its specific strengths align better with your needs.

Choose Serpstat if you...

  • • Need budget-conscious teams
  • • Need eastern european markets
  • • Need ppc and seo combo needs

Choose Ubersuggest if you...

  • • Need beginners starting with seo
  • • Need small bloggers and creators
  • • Need budget-conscious individuals

Ready to Get Started?

Try SerpstatTry Ubersuggest

Read our full reviews:

Serpstat Full ReviewUbersuggest Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Serpstat vs Ubersuggest FAQ

Based on our evaluation, Serpstat has a slight edge with an overall rating of 7.5/10. However, the best choice depends on your specific needs and use case.
Yes, Ubersuggest is more affordable with plans starting at $12/month, compared to $59/month for the other.
Ubersuggest scores higher in ease of use (9/10) compared to Serpstat (7/10).
Yes, migration between Serpstat and Ubersuggest is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Serpstat is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Serpstat offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Serpstat excels at: Budget-conscious teams, Eastern European markets. Ubersuggest is better for: Beginners starting with SEO, Small bloggers and creators. Review our detailed feature comparison above.
Serpstat rates higher in customer support (7/10) compared to Ubersuggest (6/10).
Ubersuggest offers better value for money with a rating of 9/10 compared to Serpstat's 8/10.
Consider switching if Ubersuggest's strengths (Beginners starting with SEO) align better with your current needs. However, factor in migration effort and learning curve before making the switch.