Serpstat vs SpyFu: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
S
Serpstat
S
SpyFu
Overall Rating
7.5/10
7.5/10
Starting Price
$59/mo
$39/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
7/10
8/10
Features
7/10
7/10
Value for Money
8/10
8/10
Support
7/10
7/10

Overview

S

Serpstat

Serpstat is an all-in-one SEO platform from Ukraine offering solid features at competitive prices. Good alternative to bigger players.

S

SpyFu

SpyFu specializes in competitor analysis, letting you see any domain's paid and organic keywords, ad history, and ranking changes.

Pricing Comparison

Better value: SpyFu
S

Serpstat

Pricing ModelFreemium
Starting Price$59/mo
Free Trial
Free Tier
S

SpyFu

Better Value
Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier

Features Comparison

Winner: Serpstat
FeatureSerpstatSpyFu
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Basic
Competitor Analysis
Content Optimization
Local Seo
Ppc Tools
Projects
2-unlimited
Unlimited
Keywords Tracked
500-15000
Unlimited

1

features unique to Serpstat

0

features unique to SpyFu

Pros & Cons

S

Serpstat

Pros

  • Competitive pricing
  • Decent feature coverage
  • Good keyword clustering
  • Team collaboration features
  • API access included

Cons

  • Smaller databases overall
  • Interface can be confusing
  • Less accurate than top tools
  • Limited English support
S

SpyFu

Pros

  • Excellent competitor PPC analysis
  • Historical data going back years
  • Unlimited search/export on all plans
  • Good Google Ads insights
  • Affordable pricing

Cons

  • US-focused (limited international)
  • Site audit not as strong
  • Interface feels dated
  • Backlink data less comprehensive

The Verdict: It's a Tie

Both Serpstat and SpyFu are excellent seo & marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

Serpstat shines in budget-conscious teams, while SpyFu excels at ppc competitor research. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend Serpstat if you prioritize competitive pricing, and SpyFu if excellent competitor ppc analysis matter more to you.

Choose Serpstat if you...

  • • Need budget-conscious teams
  • • Need eastern european markets
  • • Need ppc and seo combo needs

Choose SpyFu if you...

  • • Need ppc competitor research
  • • Need understanding competitor ad spend
  • • Need us market seo/sem

Ready to Get Started?

Try SerpstatTry SpyFu

Read our full reviews:

Serpstat Full ReviewSpyFu Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Serpstat vs SpyFu FAQ

Both Serpstat and SpyFu are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, SpyFu is more affordable with plans starting at $39/month, compared to $59/month for the other.
SpyFu scores higher in ease of use (8/10) compared to Serpstat (7/10).
Yes, migration between Serpstat and SpyFu is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Serpstat is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Serpstat offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Serpstat excels at: Budget-conscious teams, Eastern European markets. SpyFu is better for: PPC competitor research, Understanding competitor ad spend. Review our detailed feature comparison above.
Both tools have similar support ratings at 7/10.
Both tools offer similar value for money, each rated 8/10.
Consider switching if SpyFu's strengths (PPC competitor research) align better with your current needs. However, factor in migration effort and learning curve before making the switch.