Semrush vs Ubersuggest: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Semrush

Semrush has a significantly higher overall rating (9 vs 7)

Quick Comparison

Aspect
S
Semrush(Winner)
U
Ubersuggest
Overall Rating
9/10
7/10
Starting Price
$129.95/mo
$12/mo
Free Plan
Free Trial
Best For
any
solo
Ease of Use
8/10
9/10
Features
10/10
6/10
Value for Money
7/10
9/10
Support
8/10
6/10

Overview

S

Semrush

Semrush is a comprehensive SEO and digital marketing platform offering keyword research, competitor analysis, site audits, and content marketing tools. Industry standard for marketing agencies.

U

Ubersuggest

Ubersuggest is an affordable SEO tool by Neil Patel offering keyword research, site audits, and competitor analysis. Great free tier for beginners.

Pricing Comparison

Better value: Ubersuggest
S

Semrush

Pricing ModelPaid
Starting Price$129.95/mo
Free Trial
Free Tier
U

Ubersuggest

Better Value
Pricing ModelFreemium
Starting Price$12/mo
Free Trial
Free Tier

Features Comparison

Winner: Semrush
FeatureSemrushUbersuggest
Keyword Research
Backlink Analysis
Limited
Rank Tracking
Site Audit
Competitor Analysis
Basic
Content Optimization
Local Seo
Ppc Tools
Projects
5-40
1-15
Keywords Tracked
500-5000
100-1000

2

features unique to Semrush

0

features unique to Ubersuggest

Pros & Cons

S

Semrush

Pros

  • Most comprehensive feature set
  • Excellent competitor analysis
  • Largest keyword database
  • Great content marketing tools
  • Integrations with Google tools

Cons

  • Expensive for small businesses
  • Can be overwhelming for beginners
  • Limited projects on lower tiers
  • Add-ons increase cost further
U

Ubersuggest

Pros

  • Very affordable (lifetime option)
  • Decent free tier
  • Good for keyword ideas
  • Chrome extension included
  • Easy to understand metrics

Cons

  • Limited backlink data
  • Smaller keyword database
  • Basic compared to premium tools
  • Support can be slow

The Verdict: Semrush Wins

After thorough evaluation, Semrush emerges as the clear winner in this comparison. With an overall rating of 9/10 compared to 7/10, it offers a noticeably better experience across most evaluation criteria.

Semrush particularly excels in SEO agencies and consultants and Enterprise marketing teams, making it the go-to choice for most users looking for a seo & marketing solution.

Our recommendation: We confidently recommend Semrush for most users. However, Ubersuggest remains a viable option if you specifically need beginners starting with seo.

Choose Semrush if you...

  • • Need seo agencies and consultants
  • • Need enterprise marketing teams
  • • Need comprehensive digital marketing

Choose Ubersuggest if you...

  • • Need beginners starting with seo
  • • Need small bloggers and creators
  • • Need budget-conscious individuals

Ready to Get Started?

Try SemrushTry Ubersuggest

Read our full reviews:

Semrush Full ReviewUbersuggest Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Semrush vs Ubersuggest FAQ

Based on our evaluation, Semrush has a slight edge with an overall rating of 9/10. However, the best choice depends on your specific needs and use case.
Yes, Ubersuggest is more affordable with plans starting at $12/month, compared to $129.95/month for the other.
Ubersuggest scores higher in ease of use (9/10) compared to Semrush (8/10).
Yes, migration between Semrush and Ubersuggest is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. Semrush is best for any teams while Ubersuggest suits solo teams.
For startups, consider your growth trajectory. Ubersuggest offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Semrush excels at: SEO agencies and consultants, Enterprise marketing teams. Ubersuggest is better for: Beginners starting with SEO, Small bloggers and creators. Review our detailed feature comparison above.
Semrush rates higher in customer support (8/10) compared to Ubersuggest (6/10).
Ubersuggest offers better value for money with a rating of 9/10 compared to Semrush's 7/10.
Consider switching if Ubersuggest's strengths (Beginners starting with SEO) align better with your current needs. However, factor in migration effort and learning curve before making the switch.