Semrush vs Serpstat: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Semrush

Semrush has a significantly higher overall rating (9 vs 7.5)

Quick Comparison

Aspect
S
Semrush(Winner)
S
Serpstat
Overall Rating
9/10
7.5/10
Starting Price
$129.95/mo
$59/mo
Free Plan
Free Trial
Best For
any
small
Ease of Use
8/10
7/10
Features
10/10
7/10
Value for Money
7/10
8/10
Support
8/10
7/10

Overview

S

Semrush

Semrush is a comprehensive SEO and digital marketing platform offering keyword research, competitor analysis, site audits, and content marketing tools. Industry standard for marketing agencies.

S

Serpstat

Serpstat is an all-in-one SEO platform from Ukraine offering solid features at competitive prices. Good alternative to bigger players.

Pricing Comparison

Better value: Serpstat
S

Semrush

Pricing ModelPaid
Starting Price$129.95/mo
Free Trial
Free Tier
S

Serpstat

Better Value
Pricing ModelFreemium
Starting Price$59/mo
Free Trial
Free Tier

Features Comparison

Winner: Semrush
FeatureSemrushSerpstat
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Local Seo
Ppc Tools
Projects
5-40
2-unlimited
Keywords Tracked
500-5000
500-15000

1

features unique to Semrush

0

features unique to Serpstat

Pros & Cons

S

Semrush

Pros

  • Most comprehensive feature set
  • Excellent competitor analysis
  • Largest keyword database
  • Great content marketing tools
  • Integrations with Google tools

Cons

  • Expensive for small businesses
  • Can be overwhelming for beginners
  • Limited projects on lower tiers
  • Add-ons increase cost further
S

Serpstat

Pros

  • Competitive pricing
  • Decent feature coverage
  • Good keyword clustering
  • Team collaboration features
  • API access included

Cons

  • Smaller databases overall
  • Interface can be confusing
  • Less accurate than top tools
  • Limited English support

The Verdict: Semrush Wins

After thorough evaluation, Semrush emerges as the clear winner in this comparison. With an overall rating of 9/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

Semrush particularly excels in SEO agencies and consultants and Enterprise marketing teams, making it the go-to choice for most users looking for a seo & marketing solution.

Our recommendation: We confidently recommend Semrush for most users. However, Serpstat remains a viable option if you specifically need budget-conscious teams.

Choose Semrush if you...

  • • Need seo agencies and consultants
  • • Need enterprise marketing teams
  • • Need comprehensive digital marketing

Choose Serpstat if you...

  • • Need budget-conscious teams
  • • Need eastern european markets
  • • Need ppc and seo combo needs

Ready to Get Started?

Try SemrushTry Serpstat

Read our full reviews:

Semrush Full ReviewSerpstat Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Semrush vs Serpstat FAQ

Based on our evaluation, Semrush has a slight edge with an overall rating of 9/10. However, the best choice depends on your specific needs and use case.
Yes, Serpstat is more affordable with plans starting at $59/month, compared to $129.95/month for the other.
Semrush scores higher in ease of use (8/10) compared to Serpstat (7/10).
Yes, migration between Semrush and Serpstat is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Serpstat is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Serpstat offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Semrush excels at: SEO agencies and consultants, Enterprise marketing teams. Serpstat is better for: Budget-conscious teams, Eastern European markets. Review our detailed feature comparison above.
Semrush rates higher in customer support (8/10) compared to Serpstat (7/10).
Serpstat offers better value for money with a rating of 8/10 compared to Semrush's 7/10.
Consider switching if Serpstat's strengths (Budget-conscious teams) align better with your current needs. However, factor in migration effort and learning curve before making the switch.