SE Ranking vs SpyFu: Which Is Better in 2026?
A detailed comparison to help you choose the right seo & marketing tool for your needs.
Our Pick: SE Ranking (by a slight margin)
SE Ranking edges out with a slightly higher rating (8 vs 7.5)
Quick Comparison
| Aspect | S SE Ranking(Winner) | S SpyFu |
|---|---|---|
| Overall Rating | 8/10 | 7.5/10 |
| Starting Price | $44/mo | $39/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | small | small |
| Ease of Use | 8/10 | 8/10 |
| Features | 8/10 | 7/10 |
| Value for Money | 9/10 | 8/10 |
| Support | 8/10 | 7/10 |
Overview
SE Ranking offers comprehensive SEO tools at more affordable pricing. Great balance of features and value for growing businesses and agencies.
SpyFu specializes in competitor analysis, letting you see any domain's paid and organic keywords, ad history, and ranking changes.
Pricing Comparison
Better value: SpyFuSE Ranking
SpyFu
Better ValueFeatures Comparison
Winner: SE Ranking| Feature | SE Ranking | SpyFu |
|---|---|---|
| Keyword Research | ||
| Backlink Analysis | ||
| Rank Tracking | ||
| Site Audit | Basic | |
| Competitor Analysis | ||
| Content Optimization | ||
| Local Seo | ||
| Ppc Tools | ||
| Projects | Unlimited | Unlimited |
| Keywords Tracked | 250-20000 | Unlimited |
2
features unique to SE Ranking
0
features unique to SpyFu
Pros & Cons
SE Ranking
Pros
- Excellent value for money
- Comprehensive feature set
- Flexible pricing (pay per keyword)
- Good white-label options
- Solid rank tracking accuracy
Cons
- Smaller backlink database
- Interface not as polished
- Less brand recognition
- Some features feel basic
SpyFu
Pros
- Excellent competitor PPC analysis
- Historical data going back years
- Unlimited search/export on all plans
- Good Google Ads insights
- Affordable pricing
Cons
- US-focused (limited international)
- Site audit not as strong
- Interface feels dated
- Backlink data less comprehensive
The Verdict: SE Ranking Edges Out
This was a close comparison, but SE Ranking edges out SpyFu with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but SE Ranking offers a marginally better overall package.
SE Ranking's advantages include Excellent value for money and Comprehensive feature set, though SpyFu counters with Excellent competitor PPC analysis and Historical data going back years.
Our recommendation: We give the slight edge to SE Ranking, but don't count out SpyFu if its specific strengths align better with your needs.
Choose SE Ranking if you...
- • Need budget-conscious agencies
- • Need freelance seo consultants
- • Need smbs wanting full toolkit
Choose SpyFu if you...
- • Need ppc competitor research
- • Need understanding competitor ad spend
- • Need us market seo/sem
Ready to Get Started?
Read our full reviews:
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