SE Ranking vs Semrush: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Semrush

Semrush has a significantly higher overall rating (9 vs 8)

Quick Comparison

Aspect
S
SE Ranking
S
Semrush(Winner)
Overall Rating
8/10
9/10
Starting Price
$44/mo
$129.95/mo
Free Plan
Free Trial
Best For
small
any
Ease of Use
8/10
8/10
Features
8/10
10/10
Value for Money
9/10
7/10
Support
8/10
8/10

Overview

S

SE Ranking

SE Ranking offers comprehensive SEO tools at more affordable pricing. Great balance of features and value for growing businesses and agencies.

S

Semrush

Semrush is a comprehensive SEO and digital marketing platform offering keyword research, competitor analysis, site audits, and content marketing tools. Industry standard for marketing agencies.

Pricing Comparison

Better value: SE Ranking
S

SE Ranking

Better Value
Pricing ModelPaid
Starting Price$44/mo
Free Trial
Free Tier
S

Semrush

Pricing ModelPaid
Starting Price$129.95/mo
Free Trial
Free Tier

Features Comparison

FeatureSE RankingSemrush
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Local Seo
Ppc Tools
Projects
Unlimited
5-40
Keywords Tracked
250-20000
500-5000

0

features unique to SE Ranking

0

features unique to Semrush

Pros & Cons

S

SE Ranking

Pros

  • Excellent value for money
  • Comprehensive feature set
  • Flexible pricing (pay per keyword)
  • Good white-label options
  • Solid rank tracking accuracy

Cons

  • Smaller backlink database
  • Interface not as polished
  • Less brand recognition
  • Some features feel basic
S

Semrush

Pros

  • Most comprehensive feature set
  • Excellent competitor analysis
  • Largest keyword database
  • Great content marketing tools
  • Integrations with Google tools

Cons

  • Expensive for small businesses
  • Can be overwhelming for beginners
  • Limited projects on lower tiers
  • Add-ons increase cost further

The Verdict: Semrush Wins

After thorough evaluation, Semrush emerges as the clear winner in this comparison. With an overall rating of 9/10 compared to 8/10, it offers a noticeably better experience across most evaluation criteria.

Semrush particularly excels in SEO agencies and consultants and Enterprise marketing teams, making it the go-to choice for most users looking for a seo & marketing solution.

Our recommendation: We confidently recommend Semrush for most users. However, SE Ranking remains a viable option if you specifically need budget-conscious agencies.

Choose SE Ranking if you...

  • • Need budget-conscious agencies
  • • Need freelance seo consultants
  • • Need smbs wanting full toolkit

Choose Semrush if you...

  • • Need seo agencies and consultants
  • • Need enterprise marketing teams
  • • Need comprehensive digital marketing

Ready to Get Started?

Try SE RankingTry Semrush

Read our full reviews:

SE Ranking Full ReviewSemrush Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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SE Ranking vs Semrush FAQ

Based on our evaluation, Semrush has a slight edge with an overall rating of 9/10. However, the best choice depends on your specific needs and use case.
Yes, SE Ranking is more affordable with plans starting at $44/month, compared to $129.95/month for the other.
Both tools have similar ease of use ratings at 8/10.
Yes, migration between SE Ranking and Semrush is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, SE Ranking is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. SE Ranking excels at: Budget-conscious agencies, Freelance SEO consultants. Semrush is better for: SEO agencies and consultants, Enterprise marketing teams. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
SE Ranking offers better value for money with a rating of 9/10 compared to Semrush's 7/10.
Consider switching if Semrush's strengths (SEO agencies and consultants) align better with your current needs. However, factor in migration effort and learning curve before making the switch.