Moz Pro vs SpyFu: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
M
Moz Pro
S
SpyFu
Overall Rating
7.5/10
7.5/10
Starting Price
$99/mo
$39/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
9/10
8/10
Features
7/10
7/10
Value for Money
7/10
8/10
Support
8/10
7/10

Overview

M

Moz Pro

Moz Pro is a trusted SEO platform known for its Domain Authority metric and beginner-friendly approach. Great educational resources and community.

S

SpyFu

SpyFu specializes in competitor analysis, letting you see any domain's paid and organic keywords, ad history, and ranking changes.

Pricing Comparison

Better value: SpyFu
M

Moz Pro

Pricing ModelPaid
Starting Price$99/mo
Free Trial
Free Tier
S

SpyFu

Better Value
Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier

Features Comparison

FeatureMoz ProSpyFu
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Basic
Competitor Analysis
Content Optimization
Limited
Local Seo
Ppc Tools
Projects
3-unlimited
Unlimited
Keywords Tracked
300-1500
Unlimited

1

features unique to Moz Pro

1

features unique to SpyFu

Pros & Cons

M

Moz Pro

Pros

  • Industry-standard DA/PA metrics
  • Great for SEO beginners
  • Excellent educational content
  • Good local SEO features
  • Clean, user-friendly interface

Cons

  • Smaller backlink database than competitors
  • Less comprehensive than Semrush/Ahrefs
  • Crawl limits on lower plans
  • Slower data updates
S

SpyFu

Pros

  • Excellent competitor PPC analysis
  • Historical data going back years
  • Unlimited search/export on all plans
  • Good Google Ads insights
  • Affordable pricing

Cons

  • US-focused (limited international)
  • Site audit not as strong
  • Interface feels dated
  • Backlink data less comprehensive

The Verdict: It's a Tie

Both Moz Pro and SpyFu are excellent seo & marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

Moz Pro shines in seo beginners learning the ropes, while SpyFu excels at ppc competitor research. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend Moz Pro if you prioritize industry-standard da/pa metrics, and SpyFu if excellent competitor ppc analysis matter more to you.

Choose Moz Pro if you...

  • • Need seo beginners learning the ropes
  • • Need small businesses starting seo
  • • Need local seo campaigns

Choose SpyFu if you...

  • • Need ppc competitor research
  • • Need understanding competitor ad spend
  • • Need us market seo/sem

Ready to Get Started?

Try Moz ProTry SpyFu

Read our full reviews:

Moz Pro Full ReviewSpyFu Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Moz Pro vs SpyFu FAQ

Both Moz Pro and SpyFu are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, SpyFu is more affordable with plans starting at $39/month, compared to $99/month for the other.
Moz Pro scores higher in ease of use (9/10) compared to SpyFu (8/10).
Yes, migration between Moz Pro and SpyFu is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Moz Pro is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Moz Pro excels at: SEO beginners learning the ropes, Small businesses starting SEO. SpyFu is better for: PPC competitor research, Understanding competitor ad spend. Review our detailed feature comparison above.
Moz Pro rates higher in customer support (8/10) compared to SpyFu (7/10).
SpyFu offers better value for money with a rating of 8/10 compared to Moz Pro's 7/10.
Consider switching if SpyFu's strengths (PPC competitor research) align better with your current needs. However, factor in migration effort and learning curve before making the switch.