Moz Pro vs Serpstat: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
M
Moz Pro
S
Serpstat
Overall Rating
7.5/10
7.5/10
Starting Price
$99/mo
$59/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
9/10
7/10
Features
7/10
7/10
Value for Money
7/10
8/10
Support
8/10
7/10

Overview

M

Moz Pro

Moz Pro is a trusted SEO platform known for its Domain Authority metric and beginner-friendly approach. Great educational resources and community.

S

Serpstat

Serpstat is an all-in-one SEO platform from Ukraine offering solid features at competitive prices. Good alternative to bigger players.

Pricing Comparison

Better value: Serpstat
M

Moz Pro

Pricing ModelPaid
Starting Price$99/mo
Free Trial
Free Tier
S

Serpstat

Better Value
Pricing ModelFreemium
Starting Price$59/mo
Free Trial
Free Tier

Features Comparison

FeatureMoz ProSerpstat
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Limited
Local Seo
Ppc Tools
Projects
3-unlimited
2-unlimited
Keywords Tracked
300-1500
500-15000

1

features unique to Moz Pro

1

features unique to Serpstat

Pros & Cons

M

Moz Pro

Pros

  • Industry-standard DA/PA metrics
  • Great for SEO beginners
  • Excellent educational content
  • Good local SEO features
  • Clean, user-friendly interface

Cons

  • Smaller backlink database than competitors
  • Less comprehensive than Semrush/Ahrefs
  • Crawl limits on lower plans
  • Slower data updates
S

Serpstat

Pros

  • Competitive pricing
  • Decent feature coverage
  • Good keyword clustering
  • Team collaboration features
  • API access included

Cons

  • Smaller databases overall
  • Interface can be confusing
  • Less accurate than top tools
  • Limited English support

The Verdict: It's a Tie

Both Moz Pro and Serpstat are excellent seo & marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

Moz Pro shines in seo beginners learning the ropes, while Serpstat excels at budget-conscious teams. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend Moz Pro if you prioritize industry-standard da/pa metrics, and Serpstat if competitive pricing matter more to you.

Choose Moz Pro if you...

  • • Need seo beginners learning the ropes
  • • Need small businesses starting seo
  • • Need local seo campaigns

Choose Serpstat if you...

  • • Need budget-conscious teams
  • • Need eastern european markets
  • • Need ppc and seo combo needs

Ready to Get Started?

Try Moz ProTry Serpstat

Read our full reviews:

Moz Pro Full ReviewSerpstat Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Moz Pro vs Serpstat FAQ

Both Moz Pro and Serpstat are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, Serpstat is more affordable with plans starting at $59/month, compared to $99/month for the other.
Moz Pro scores higher in ease of use (9/10) compared to Serpstat (7/10).
Yes, migration between Moz Pro and Serpstat is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Moz Pro is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Serpstat offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Moz Pro excels at: SEO beginners learning the ropes, Small businesses starting SEO. Serpstat is better for: Budget-conscious teams, Eastern European markets. Review our detailed feature comparison above.
Moz Pro rates higher in customer support (8/10) compared to Serpstat (7/10).
Serpstat offers better value for money with a rating of 8/10 compared to Moz Pro's 7/10.
Consider switching if Serpstat's strengths (Budget-conscious teams) align better with your current needs. However, factor in migration effort and learning curve before making the switch.