Moz Pro vs Semrush: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Semrush

Semrush has a significantly higher overall rating (9 vs 7.5)

Quick Comparison

Aspect
M
Moz Pro
S
Semrush(Winner)
Overall Rating
7.5/10
9/10
Starting Price
$99/mo
$129.95/mo
Free Plan
Free Trial
Best For
small
any
Ease of Use
9/10
8/10
Features
7/10
10/10
Value for Money
7/10
7/10
Support
8/10
8/10

Overview

M

Moz Pro

Moz Pro is a trusted SEO platform known for its Domain Authority metric and beginner-friendly approach. Great educational resources and community.

S

Semrush

Semrush is a comprehensive SEO and digital marketing platform offering keyword research, competitor analysis, site audits, and content marketing tools. Industry standard for marketing agencies.

Pricing Comparison

Better value: Moz Pro
M

Moz Pro

Better Value
Pricing ModelPaid
Starting Price$99/mo
Free Trial
Free Tier
S

Semrush

Pricing ModelPaid
Starting Price$129.95/mo
Free Trial
Free Tier

Features Comparison

Winner: Semrush
FeatureMoz ProSemrush
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Limited
Local Seo
Ppc Tools
Projects
3-unlimited
5-40
Keywords Tracked
300-1500
500-5000

0

features unique to Moz Pro

1

features unique to Semrush

Pros & Cons

M

Moz Pro

Pros

  • Industry-standard DA/PA metrics
  • Great for SEO beginners
  • Excellent educational content
  • Good local SEO features
  • Clean, user-friendly interface

Cons

  • Smaller backlink database than competitors
  • Less comprehensive than Semrush/Ahrefs
  • Crawl limits on lower plans
  • Slower data updates
S

Semrush

Pros

  • Most comprehensive feature set
  • Excellent competitor analysis
  • Largest keyword database
  • Great content marketing tools
  • Integrations with Google tools

Cons

  • Expensive for small businesses
  • Can be overwhelming for beginners
  • Limited projects on lower tiers
  • Add-ons increase cost further

The Verdict: Semrush Wins

After thorough evaluation, Semrush emerges as the clear winner in this comparison. With an overall rating of 9/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

Semrush particularly excels in SEO agencies and consultants and Enterprise marketing teams, making it the go-to choice for most users looking for a seo & marketing solution.

Our recommendation: We confidently recommend Semrush for most users. However, Moz Pro remains a viable option if you specifically need seo beginners learning the ropes.

Choose Moz Pro if you...

  • • Need seo beginners learning the ropes
  • • Need small businesses starting seo
  • • Need local seo campaigns

Choose Semrush if you...

  • • Need seo agencies and consultants
  • • Need enterprise marketing teams
  • • Need comprehensive digital marketing

Ready to Get Started?

Try Moz ProTry Semrush

Read our full reviews:

Moz Pro Full ReviewSemrush Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Related Comparisons

S
vs
A
Semrush vs Ahrefs
S
vs
S
Semrush vs Screaming Frog
A
vs
M
Ahrefs vs Moz Pro
S
vs
S
Semrush vs SE Ranking
S
vs
M
Semrush vs Mangools
S
vs
U
Semrush vs Ubersuggest
View all SEO & Marketing comparisons

Moz Pro vs Semrush FAQ

Based on our evaluation, Semrush has a slight edge with an overall rating of 9/10. However, the best choice depends on your specific needs and use case.
Yes, Moz Pro is more affordable with plans starting at $99/month, compared to $129.95/month for the other.
Moz Pro scores higher in ease of use (9/10) compared to Semrush (8/10).
Yes, migration between Moz Pro and Semrush is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Moz Pro is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Moz Pro excels at: SEO beginners learning the ropes, Small businesses starting SEO. Semrush is better for: SEO agencies and consultants, Enterprise marketing teams. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
Both tools offer similar value for money, each rated 7/10.
Consider switching if Semrush's strengths (SEO agencies and consultants) align better with your current needs. However, factor in migration effort and learning curve before making the switch.