Moz Pro vs SE Ranking: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: SE Ranking (by a slight margin)

SE Ranking edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
M
Moz Pro
S
SE Ranking(Winner)
Overall Rating
7.5/10
8/10
Starting Price
$99/mo
$44/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
9/10
8/10
Features
7/10
8/10
Value for Money
7/10
9/10
Support
8/10
8/10

Overview

Moz Pro is a trusted SEO platform known for its Domain Authority metric and beginner-friendly approach. Great educational resources and community.

SE Ranking offers comprehensive SEO tools at more affordable pricing. Great balance of features and value for growing businesses and agencies.

Pricing Comparison

Better value: SE Ranking
M

Moz Pro

Pricing ModelPaid
Starting Price$99/mo
Free Trial
Free Tier
S

SE Ranking

Better Value
Pricing ModelPaid
Starting Price$44/mo
Free Trial
Free Tier

Features Comparison

Winner: SE Ranking
FeatureMoz ProSE Ranking
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Limited
Local Seo
Ppc Tools
Projects
3-unlimited
Unlimited
Keywords Tracked
300-1500
250-20000

0

features unique to Moz Pro

1

features unique to SE Ranking

Pros & Cons

M

Moz Pro

Pros

  • Industry-standard DA/PA metrics
  • Great for SEO beginners
  • Excellent educational content
  • Good local SEO features
  • Clean, user-friendly interface

Cons

  • Smaller backlink database than competitors
  • Less comprehensive than Semrush/Ahrefs
  • Crawl limits on lower plans
  • Slower data updates
S

SE Ranking

Pros

  • Excellent value for money
  • Comprehensive feature set
  • Flexible pricing (pay per keyword)
  • Good white-label options
  • Solid rank tracking accuracy

Cons

  • Smaller backlink database
  • Interface not as polished
  • Less brand recognition
  • Some features feel basic

The Verdict: SE Ranking Edges Out

This was a close comparison, but SE Ranking edges out Moz Pro with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but SE Ranking offers a marginally better overall package.

SE Ranking's advantages include Excellent value for money and Comprehensive feature set, though Moz Pro counters with Industry-standard DA/PA metrics and Great for SEO beginners.

Our recommendation: We give the slight edge to SE Ranking, but don't count out Moz Pro if its specific strengths align better with your needs.

Choose Moz Pro if you...

  • • Need seo beginners learning the ropes
  • • Need small businesses starting seo
  • • Need local seo campaigns

Choose SE Ranking if you...

  • • Need budget-conscious agencies
  • • Need freelance seo consultants
  • • Need smbs wanting full toolkit

Ready to Get Started?

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Moz Pro vs SE Ranking FAQ

Based on our evaluation, SE Ranking has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, SE Ranking is more affordable with plans starting at $44/month, compared to $99/month for the other.
Moz Pro scores higher in ease of use (9/10) compared to SE Ranking (8/10).
Yes, migration between Moz Pro and SE Ranking is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Moz Pro is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Moz Pro excels at: SEO beginners learning the ropes, Small businesses starting SEO. SE Ranking is better for: Budget-conscious agencies, Freelance SEO consultants. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
SE Ranking offers better value for money with a rating of 9/10 compared to Moz Pro's 7/10.
Consider switching if SE Ranking's strengths (Budget-conscious agencies) align better with your current needs. However, factor in migration effort and learning curve before making the switch.