Mangools vs SpyFu: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Mangools (by a slight margin)

Mangools edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
M
Mangools(Winner)
S
SpyFu
Overall Rating
8/10
7.5/10
Starting Price
$29.9/mo
$39/mo
Free Plan
Free Trial
Best For
solo
small
Ease of Use
10/10
8/10
Features
6/10
7/10
Value for Money
9/10
8/10
Support
8/10
7/10

Overview

M

Mangools

Mangools is a beginner-friendly suite of 5 SEO tools including KWFinder, SERPChecker, and LinkMiner. Known for beautiful UI and simplicity.

S

SpyFu

SpyFu specializes in competitor analysis, letting you see any domain's paid and organic keywords, ad history, and ranking changes.

Pricing Comparison

Better value: Mangools
M

Mangools

Better Value
Pricing ModelPaid
Starting Price$29.9/mo
Free Trial
Free Tier
S

SpyFu

Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier

Features Comparison

Winner: SpyFu
FeatureMangoolsSpyFu
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Basic
Competitor Analysis
Content Optimization
Local Seo
Ppc Tools
Projects
Unlimited
Unlimited
Keywords Tracked
200-1500
Unlimited

0

features unique to Mangools

1

features unique to SpyFu

Pros & Cons

M

Mangools

Pros

  • Beautiful, intuitive interface
  • Best keyword difficulty metric (KD)
  • Very affordable pricing
  • Great for beginners
  • Fast and responsive tools

Cons

  • Limited feature depth
  • No site audit tool
  • Smaller databases than big players
  • Daily search limits
S

SpyFu

Pros

  • Excellent competitor PPC analysis
  • Historical data going back years
  • Unlimited search/export on all plans
  • Good Google Ads insights
  • Affordable pricing

Cons

  • US-focused (limited international)
  • Site audit not as strong
  • Interface feels dated
  • Backlink data less comprehensive

The Verdict: Mangools Edges Out

This was a close comparison, but Mangools edges out SpyFu with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but Mangools offers a marginally better overall package.

Mangools's advantages include Beautiful, intuitive interface and Best keyword difficulty metric (KD), though SpyFu counters with Excellent competitor PPC analysis and Historical data going back years.

Our recommendation: We give the slight edge to Mangools, but don't count out SpyFu if its specific strengths align better with your needs.

Choose Mangools if you...

  • • Need bloggers and content creators
  • • Need seo beginners
  • • Need budget-conscious freelancers

Choose SpyFu if you...

  • • Need ppc competitor research
  • • Need understanding competitor ad spend
  • • Need us market seo/sem

Ready to Get Started?

Try MangoolsTry SpyFu

Read our full reviews:

Mangools Full ReviewSpyFu Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Mangools vs SpyFu FAQ

Based on our evaluation, Mangools has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Mangools is more affordable with plans starting at $29.9/month, compared to $39/month for the other.
Mangools scores higher in ease of use (10/10) compared to SpyFu (8/10).
Yes, migration between Mangools and SpyFu is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, SpyFu is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Mangools excels at: Bloggers and content creators, SEO beginners. SpyFu is better for: PPC competitor research, Understanding competitor ad spend. Review our detailed feature comparison above.
Mangools rates higher in customer support (8/10) compared to SpyFu (7/10).
Mangools offers better value for money with a rating of 9/10 compared to SpyFu's 8/10.
Consider switching if SpyFu's strengths (PPC competitor research) align better with your current needs. However, factor in migration effort and learning curve before making the switch.