Ahrefs vs Ubersuggest: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Ahrefs

Ahrefs has a significantly higher overall rating (8.5 vs 7)

Quick Comparison

Aspect
A
Ahrefs(Winner)
U
Ubersuggest
Overall Rating
8.5/10
7/10
Starting Price
$99/mo
$12/mo
Free Plan
Free Trial
Best For
any
solo
Ease of Use
8/10
9/10
Features
9/10
6/10
Value for Money
7/10
9/10
Support
7/10
6/10

Overview

A

Ahrefs

Ahrefs is known for its industry-leading backlink index and site explorer. Excellent for link building, keyword research, and competitive analysis.

U

Ubersuggest

Ubersuggest is an affordable SEO tool by Neil Patel offering keyword research, site audits, and competitor analysis. Great free tier for beginners.

Pricing Comparison

Better value: Ubersuggest
A

Ahrefs

Pricing ModelPaid
Starting Price$99/mo
Free Trial
Free Tier
U

Ubersuggest

Better Value
Pricing ModelFreemium
Starting Price$12/mo
Free Trial
Free Tier

Features Comparison

FeatureAhrefsUbersuggest
Keyword Research
Backlink Analysis
Limited
Rank Tracking
Site Audit
Competitor Analysis
Basic
Content Optimization
Local Seo
Limited
Ppc Tools
Projects
5-unlimited
1-15
Keywords Tracked
750-10000
100-1000

0

features unique to Ahrefs

0

features unique to Ubersuggest

Pros & Cons

A

Ahrefs

Pros

  • Best backlink database in industry
  • Excellent Site Explorer tool
  • Great content gap analysis
  • Clean, intuitive interface
  • Strong keyword difficulty scores

Cons

  • No free trial (only $7 trial)
  • Expensive for individuals
  • Limited rank tracking on lower plans
  • No built-in PPC tools
U

Ubersuggest

Pros

  • Very affordable (lifetime option)
  • Decent free tier
  • Good for keyword ideas
  • Chrome extension included
  • Easy to understand metrics

Cons

  • Limited backlink data
  • Smaller keyword database
  • Basic compared to premium tools
  • Support can be slow

The Verdict: Ahrefs Wins

After thorough evaluation, Ahrefs emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7/10, it offers a noticeably better experience across most evaluation criteria.

Ahrefs particularly excels in Link building campaigns and Content marketing teams, making it the go-to choice for most users looking for a seo & marketing solution.

Our recommendation: We confidently recommend Ahrefs for most users. However, Ubersuggest remains a viable option if you specifically need beginners starting with seo.

Choose Ahrefs if you...

  • • Need link building campaigns
  • • Need content marketing teams
  • • Need competitive backlink analysis

Choose Ubersuggest if you...

  • • Need beginners starting with seo
  • • Need small bloggers and creators
  • • Need budget-conscious individuals

Ready to Get Started?

Try AhrefsTry Ubersuggest

Read our full reviews:

Ahrefs Full ReviewUbersuggest Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Ahrefs vs Ubersuggest FAQ

Based on our evaluation, Ahrefs has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Ubersuggest is more affordable with plans starting at $12/month, compared to $99/month for the other.
Ubersuggest scores higher in ease of use (9/10) compared to Ahrefs (8/10).
Yes, migration between Ahrefs and Ubersuggest is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. Ahrefs is best for any teams while Ubersuggest suits solo teams.
For startups, consider your growth trajectory. Ubersuggest offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Ahrefs excels at: Link building campaigns, Content marketing teams. Ubersuggest is better for: Beginners starting with SEO, Small bloggers and creators. Review our detailed feature comparison above.
Ahrefs rates higher in customer support (7/10) compared to Ubersuggest (6/10).
Ubersuggest offers better value for money with a rating of 9/10 compared to Ahrefs's 7/10.
Consider switching if Ubersuggest's strengths (Beginners starting with SEO) align better with your current needs. However, factor in migration effort and learning curve before making the switch.