Ahrefs vs Serpstat: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Ahrefs

Ahrefs has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
A
Ahrefs(Winner)
S
Serpstat
Overall Rating
8.5/10
7.5/10
Starting Price
$99/mo
$59/mo
Free Plan
Free Trial
Best For
any
small
Ease of Use
8/10
7/10
Features
9/10
7/10
Value for Money
7/10
8/10
Support
7/10
7/10

Overview

A

Ahrefs

Ahrefs is known for its industry-leading backlink index and site explorer. Excellent for link building, keyword research, and competitive analysis.

S

Serpstat

Serpstat is an all-in-one SEO platform from Ukraine offering solid features at competitive prices. Good alternative to bigger players.

Pricing Comparison

Better value: Serpstat
A

Ahrefs

Pricing ModelPaid
Starting Price$99/mo
Free Trial
Free Tier
S

Serpstat

Better Value
Pricing ModelFreemium
Starting Price$59/mo
Free Trial
Free Tier

Features Comparison

Winner: Serpstat
FeatureAhrefsSerpstat
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Local Seo
Limited
Ppc Tools
Projects
5-unlimited
2-unlimited
Keywords Tracked
750-10000
500-15000

0

features unique to Ahrefs

1

features unique to Serpstat

Pros & Cons

A

Ahrefs

Pros

  • Best backlink database in industry
  • Excellent Site Explorer tool
  • Great content gap analysis
  • Clean, intuitive interface
  • Strong keyword difficulty scores

Cons

  • No free trial (only $7 trial)
  • Expensive for individuals
  • Limited rank tracking on lower plans
  • No built-in PPC tools
S

Serpstat

Pros

  • Competitive pricing
  • Decent feature coverage
  • Good keyword clustering
  • Team collaboration features
  • API access included

Cons

  • Smaller databases overall
  • Interface can be confusing
  • Less accurate than top tools
  • Limited English support

The Verdict: Ahrefs Wins

After thorough evaluation, Ahrefs emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

Ahrefs particularly excels in Link building campaigns and Content marketing teams, making it the go-to choice for most users looking for a seo & marketing solution.

Our recommendation: We confidently recommend Ahrefs for most users. However, Serpstat remains a viable option if you specifically need budget-conscious teams.

Choose Ahrefs if you...

  • • Need link building campaigns
  • • Need content marketing teams
  • • Need competitive backlink analysis

Choose Serpstat if you...

  • • Need budget-conscious teams
  • • Need eastern european markets
  • • Need ppc and seo combo needs

Ready to Get Started?

Try AhrefsTry Serpstat

Read our full reviews:

Ahrefs Full ReviewSerpstat Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Ahrefs vs Serpstat FAQ

Based on our evaluation, Ahrefs has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Serpstat is more affordable with plans starting at $59/month, compared to $99/month for the other.
Ahrefs scores higher in ease of use (8/10) compared to Serpstat (7/10).
Yes, migration between Ahrefs and Serpstat is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Serpstat is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Serpstat offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Ahrefs excels at: Link building campaigns, Content marketing teams. Serpstat is better for: Budget-conscious teams, Eastern European markets. Review our detailed feature comparison above.
Both tools have similar support ratings at 7/10.
Serpstat offers better value for money with a rating of 8/10 compared to Ahrefs's 7/10.
Consider switching if Serpstat's strengths (Budget-conscious teams) align better with your current needs. However, factor in migration effort and learning curve before making the switch.