Ahrefs vs SE Ranking: Which Is Better in 2026?

A detailed comparison to help you choose the right seo & marketing tool for your needs.

Our Pick: Ahrefs (by a slight margin)

Ahrefs edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
A
Ahrefs(Winner)
S
SE Ranking
Overall Rating
8.5/10
8/10
Starting Price
$99/mo
$44/mo
Free Plan
Free Trial
Best For
any
small
Ease of Use
8/10
8/10
Features
9/10
8/10
Value for Money
7/10
9/10
Support
7/10
8/10

Overview

Ahrefs is known for its industry-leading backlink index and site explorer. Excellent for link building, keyword research, and competitive analysis.

SE Ranking offers comprehensive SEO tools at more affordable pricing. Great balance of features and value for growing businesses and agencies.

Pricing Comparison

Better value: SE Ranking
A

Ahrefs

Pricing ModelPaid
Starting Price$99/mo
Free Trial
Free Tier
S

SE Ranking

Better Value
Pricing ModelPaid
Starting Price$44/mo
Free Trial
Free Tier

Features Comparison

Winner: SE Ranking
FeatureAhrefsSE Ranking
Keyword Research
Backlink Analysis
Rank Tracking
Site Audit
Competitor Analysis
Content Optimization
Local Seo
Limited
Ppc Tools
Projects
5-unlimited
Unlimited
Keywords Tracked
750-10000
250-20000

0

features unique to Ahrefs

1

features unique to SE Ranking

Pros & Cons

A

Ahrefs

Pros

  • Best backlink database in industry
  • Excellent Site Explorer tool
  • Great content gap analysis
  • Clean, intuitive interface
  • Strong keyword difficulty scores

Cons

  • No free trial (only $7 trial)
  • Expensive for individuals
  • Limited rank tracking on lower plans
  • No built-in PPC tools
S

SE Ranking

Pros

  • Excellent value for money
  • Comprehensive feature set
  • Flexible pricing (pay per keyword)
  • Good white-label options
  • Solid rank tracking accuracy

Cons

  • Smaller backlink database
  • Interface not as polished
  • Less brand recognition
  • Some features feel basic

The Verdict: Ahrefs Edges Out

This was a close comparison, but Ahrefs edges out SE Ranking with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but Ahrefs offers a marginally better overall package.

Ahrefs's advantages include Best backlink database in industry and Excellent Site Explorer tool, though SE Ranking counters with Excellent value for money and Comprehensive feature set.

Our recommendation: We give the slight edge to Ahrefs, but don't count out SE Ranking if its specific strengths align better with your needs.

Choose Ahrefs if you...

  • • Need link building campaigns
  • • Need content marketing teams
  • • Need competitive backlink analysis

Choose SE Ranking if you...

  • • Need budget-conscious agencies
  • • Need freelance seo consultants
  • • Need smbs wanting full toolkit

Ready to Get Started?

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Ahrefs vs SE Ranking FAQ

Based on our evaluation, Ahrefs has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, SE Ranking is more affordable with plans starting at $44/month, compared to $99/month for the other.
Both tools have similar ease of use ratings at 8/10.
Yes, migration between Ahrefs and SE Ranking is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, SE Ranking is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Ahrefs excels at: Link building campaigns, Content marketing teams. SE Ranking is better for: Budget-conscious agencies, Freelance SEO consultants. Review our detailed feature comparison above.
SE Ranking rates higher in customer support (8/10) compared to Ahrefs (7/10).
SE Ranking offers better value for money with a rating of 9/10 compared to Ahrefs's 7/10.
Consider switching if SE Ranking's strengths (Budget-conscious agencies) align better with your current needs. However, factor in migration effort and learning curve before making the switch.