Ahrefs vs Moz Pro: Which Is Better in 2026?
A detailed comparison to help you choose the right seo & marketing tool for your needs.
Our Pick: Ahrefs
Ahrefs has a significantly higher overall rating (8.5 vs 7.5)
Quick Comparison
| Aspect | A Ahrefs(Winner) | M Moz Pro |
|---|---|---|
| Overall Rating | 8.5/10 | 7.5/10 |
| Starting Price | $99/mo | $99/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | any | small |
| Ease of Use | 8/10 | 9/10 |
| Features | 9/10 | 7/10 |
| Value for Money | 7/10 | 7/10 |
| Support | 7/10 | 8/10 |
Overview
Ahrefs is known for its industry-leading backlink index and site explorer. Excellent for link building, keyword research, and competitive analysis.
Moz Pro is a trusted SEO platform known for its Domain Authority metric and beginner-friendly approach. Great educational resources and community.
Pricing Comparison
Ahrefs
Moz Pro
Features Comparison
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Keyword Research | ||
| Backlink Analysis | ||
| Rank Tracking | ||
| Site Audit | ||
| Competitor Analysis | ||
| Content Optimization | Limited | |
| Local Seo | Limited | |
| Ppc Tools | ||
| Projects | 5-unlimited | 3-unlimited |
| Keywords Tracked | 750-10000 | 300-1500 |
0
features unique to Ahrefs
0
features unique to Moz Pro
Pros & Cons
Ahrefs
Pros
- Best backlink database in industry
- Excellent Site Explorer tool
- Great content gap analysis
- Clean, intuitive interface
- Strong keyword difficulty scores
Cons
- No free trial (only $7 trial)
- Expensive for individuals
- Limited rank tracking on lower plans
- No built-in PPC tools
Moz Pro
Pros
- Industry-standard DA/PA metrics
- Great for SEO beginners
- Excellent educational content
- Good local SEO features
- Clean, user-friendly interface
Cons
- Smaller backlink database than competitors
- Less comprehensive than Semrush/Ahrefs
- Crawl limits on lower plans
- Slower data updates
The Verdict: Ahrefs Wins
After thorough evaluation, Ahrefs emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.
Ahrefs particularly excels in Link building campaigns and Content marketing teams, making it the go-to choice for most users looking for a seo & marketing solution.
Our recommendation: We confidently recommend Ahrefs for most users. However, Moz Pro remains a viable option if you specifically need seo beginners learning the ropes.
Choose Ahrefs if you...
- • Need link building campaigns
- • Need content marketing teams
- • Need competitive backlink analysis
Choose Moz Pro if you...
- • Need seo beginners learning the ropes
- • Need small businesses starting seo
- • Need local seo campaigns
Ready to Get Started?
Read our full reviews:
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