Klaviyo vs MailerLite: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
K
Klaviyo
M
MailerLite
Overall Rating
8.5/10
8.5/10
Starting Price
$20/mo
$9/mo
Free Plan
Free Trial
Best For
medium
small
Ease of Use
7/10
10/10
Features
10/10
7/10
Value for Money
7/10
10/10
Support
8/10
8/10

Overview

K

Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

M

MailerLite

MailerLite is a user-friendly email marketing tool with excellent value. Offers website builder, landing pages, and automation at competitive prices.

Pricing Comparison

Better value: MailerLite
K

Klaviyo

Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier
M

MailerLite

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier

Features Comparison

FeatureKlaviyoMailerLite
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
250
1000
Emails Per Month
500 on free
12,000 free

1

features unique to Klaviyo

1

features unique to MailerLite

Pros & Cons

K

Klaviyo

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up
M

MailerLite

Pros

  • Excellent free tier (1,000 subscribers)
  • Beautiful, simple interface
  • Website builder included
  • Great value for money
  • Easy automation builder

Cons

  • Limited advanced features
  • Approval process for new accounts
  • Fewer integrations
  • Basic reporting

The Verdict: It's a Tie

Both Klaviyo and MailerLite are excellent email marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

Klaviyo shines in shopify and e-commerce stores, while MailerLite excels at small businesses on budget. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend Klaviyo if you prioritize best e-commerce integrations, and MailerLite if excellent free tier (1,000 subscribers) matter more to you.

Choose Klaviyo if you...

  • • Need shopify and e-commerce stores
  • • Need dtc brands
  • • Need revenue-focused email marketing

Choose MailerLite if you...

  • • Need small businesses on budget
  • • Need content creators
  • • Need those wanting simplicity

Ready to Get Started?

Try KlaviyoTry MailerLite

Read our full reviews:

Klaviyo Full ReviewMailerLite Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Related Comparisons

M
vs
K
Mailchimp vs Klaviyo
M
vs
M
Mailchimp vs MailerLite
C
vs
K
ConvertKit vs Klaviyo
K
vs
A
Klaviyo vs ActiveCampaign
K
vs
B
Klaviyo vs Brevo
C
vs
M
ConvertKit vs MailerLite
View all Email Marketing comparisons

Klaviyo vs MailerLite FAQ

Both Klaviyo and MailerLite are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, MailerLite is more affordable with plans starting at $9/month, compared to $20/month for the other.
MailerLite scores higher in ease of use (10/10) compared to Klaviyo (7/10).
Yes, migration between Klaviyo and MailerLite is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, MailerLite is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Klaviyo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Klaviyo excels at: Shopify and e-commerce stores, DTC brands. MailerLite is better for: Small businesses on budget, Content creators. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
MailerLite offers better value for money with a rating of 10/10 compared to Klaviyo's 7/10.
Consider switching if MailerLite's strengths (Small businesses on budget) align better with your current needs. However, factor in migration effort and learning curve before making the switch.