Klaviyo vs Mailchimp: Which Is Better in 2026?
A detailed comparison to help you choose the right email marketing tool for your needs.
Our Pick: Klaviyo (by a slight margin)
Klaviyo edges out with a slightly higher rating (8.5 vs 8)
Quick Comparison
| Aspect | K Klaviyo(Winner) | M Mailchimp |
|---|---|---|
| Overall Rating | 8.5/10 | 8/10 |
| Starting Price | $20/mo | $13/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | medium | any |
| Ease of Use | 7/10 | 9/10 |
| Features | 10/10 | 8/10 |
| Value for Money | 7/10 | 6/10 |
| Support | 8/10 | 7/10 |
Overview
Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.
Mailchimp is the most popular email marketing platform, offering email campaigns, automation, landing pages, and CRM features. Known for ease of use and generous free tier.
Pricing Comparison
Better value: MailchimpKlaviyo
Mailchimp
Better ValueFeatures Comparison
Winner: Mailchimp| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Automation | ||
| Templates | ||
| Segmentation | ||
| Ab Testing | ||
| Landing Pages | ||
| Transactional Emails | Paid add-on | |
| Ecommerce Features | ||
| Form Builder | ||
| Free Subscribers | 250 | 500 |
| Emails Per Month | 500 on free | 10x contacts |
0
features unique to Klaviyo
1
features unique to Mailchimp
Pros & Cons
Klaviyo
Pros
- Best e-commerce integrations
- Powerful segmentation and personalization
- Revenue tracking and attribution
- SMS marketing included
- Predictive analytics
Cons
- Expensive for large lists
- Learning curve for beginners
- Overkill for non-e-commerce
- Can be complex to set up
Mailchimp
Pros
- Free tier up to 500 contacts
- Intuitive drag-and-drop builder
- Huge template library
- Strong brand recognition
- All-in-one marketing features
Cons
- Gets expensive as list grows
- Limited automation on free plan
- Support quality varies
- Pricing changed negatively
The Verdict: Klaviyo Edges Out
This was a close comparison, but Klaviyo edges out Mailchimp with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but Klaviyo offers a marginally better overall package.
Klaviyo's advantages include Best e-commerce integrations and Powerful segmentation and personalization, though Mailchimp counters with Free tier up to 500 contacts and Intuitive drag-and-drop builder.
Our recommendation: We give the slight edge to Klaviyo, but don't count out Mailchimp if its specific strengths align better with your needs.
Choose Klaviyo if you...
- • Need shopify and e-commerce stores
- • Need dtc brands
- • Need revenue-focused email marketing
Choose Mailchimp if you...
- • Need small businesses starting email
- • Need beginners needing simplicity
- • Need those wanting all-in-one platform
Ready to Get Started?
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