GetResponse vs Klaviyo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Klaviyo

Klaviyo has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
G
GetResponse
K
Klaviyo(Winner)
Overall Rating
7.5/10
8.5/10
Starting Price
$15.6/mo
$20/mo
Free Plan
Free Trial
Best For
small
medium
Ease of Use
8/10
7/10
Features
8/10
10/10
Value for Money
8/10
7/10
Support
7/10
8/10

Overview

G

GetResponse

GetResponse is an all-in-one marketing platform offering email marketing, landing pages, webinars, and automation. Good for businesses wanting multiple tools in one.

K

Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

Pricing Comparison

Better value: GetResponse
G

GetResponse

Better Value
Pricing ModelFreemium
Starting Price$15.6/mo
Free Trial
Free Tier
K

Klaviyo

Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

Winner: GetResponse
FeatureGetResponseKlaviyo
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Paid add-on
Ecommerce Features
Form Builder
Free Subscribers
500
250
Emails Per Month
2,500 free
500 on free

1

features unique to GetResponse

0

features unique to Klaviyo

Pros & Cons

G

GetResponse

Pros

  • Webinar hosting included
  • Good automation features
  • Conversion funnel builder
  • Free tier available
  • All-in-one platform

Cons

  • Interface can be confusing
  • Deliverability varies
  • Support response times
  • Some features feel half-baked
K

Klaviyo

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up

The Verdict: Klaviyo Wins

After thorough evaluation, Klaviyo emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

Klaviyo particularly excels in Shopify and e-commerce stores and DTC brands, making it the go-to choice for most users looking for a email marketing solution.

Our recommendation: We confidently recommend Klaviyo for most users. However, GetResponse remains a viable option if you specifically need businesses running webinars.

Choose GetResponse if you...

  • • Need businesses running webinars
  • • Need all-in-one platform seekers
  • • Need marketing automation needs

Choose Klaviyo if you...

  • • Need shopify and e-commerce stores
  • • Need dtc brands
  • • Need revenue-focused email marketing

Ready to Get Started?

Try GetResponseTry Klaviyo

Read our full reviews:

GetResponse Full ReviewKlaviyo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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GetResponse vs Klaviyo FAQ

Based on our evaluation, Klaviyo has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, GetResponse is more affordable with plans starting at $15.6/month, compared to $20/month for the other.
GetResponse scores higher in ease of use (8/10) compared to Klaviyo (7/10).
Yes, migration between GetResponse and Klaviyo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, GetResponse is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. GetResponse offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. GetResponse excels at: Businesses running webinars, All-in-one platform seekers. Klaviyo is better for: Shopify and e-commerce stores, DTC brands. Review our detailed feature comparison above.
Klaviyo rates higher in customer support (8/10) compared to GetResponse (7/10).
GetResponse offers better value for money with a rating of 8/10 compared to Klaviyo's 7/10.
Consider switching if Klaviyo's strengths (Shopify and e-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.