Drip vs MailerLite: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: MailerLite (by a slight margin)

MailerLite edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
D
Drip
M
MailerLite(Winner)
Overall Rating
8/10
8.5/10
Starting Price
$39/mo
$9/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
8/10
10/10
Features
8/10
7/10
Value for Money
7/10
10/10
Support
8/10
8/10

Overview

D

Drip

Drip is an e-commerce-focused email marketing platform with powerful segmentation and personalization. Known for deep e-commerce integrations and visual workflow builder.

M

MailerLite

MailerLite is a user-friendly email marketing tool with excellent value. Offers website builder, landing pages, and automation at competitive prices.

Pricing Comparison

Better value: MailerLite
D

Drip

Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier
M

MailerLite

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier

Features Comparison

Winner: MailerLite
FeatureDripMailerLite
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
0
1000
Emails Per Month
Unlimited
12,000 free

0

features unique to Drip

1

features unique to MailerLite

Pros & Cons

D

Drip

Pros

  • Excellent e-commerce automation
  • Visual workflow builder
  • Deep Shopify integration
  • Good personalization options
  • Revenue attribution

Cons

  • Expensive for small lists
  • No free tier
  • Limited outside e-commerce
  • Fewer templates
M

MailerLite

Pros

  • Excellent free tier (1,000 subscribers)
  • Beautiful, simple interface
  • Website builder included
  • Great value for money
  • Easy automation builder

Cons

  • Limited advanced features
  • Approval process for new accounts
  • Fewer integrations
  • Basic reporting

The Verdict: MailerLite Edges Out

This was a close comparison, but MailerLite edges out Drip with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but MailerLite offers a marginally better overall package.

MailerLite's advantages include Excellent free tier (1,000 subscribers) and Beautiful, simple interface, though Drip counters with Excellent e-commerce automation and Visual workflow builder.

Our recommendation: We give the slight edge to MailerLite, but don't count out Drip if its specific strengths align better with your needs.

Choose Drip if you...

  • • Need e-commerce stores
  • • Need shopify merchants
  • • Need revenue-focused marketing

Choose MailerLite if you...

  • • Need small businesses on budget
  • • Need content creators
  • • Need those wanting simplicity

Ready to Get Started?

Try DripTry MailerLite

Read our full reviews:

Drip Full ReviewMailerLite Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Drip vs MailerLite FAQ

Based on our evaluation, MailerLite has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, MailerLite is more affordable with plans starting at $9/month, compared to $39/month for the other.
MailerLite scores higher in ease of use (10/10) compared to Drip (8/10).
Yes, migration between Drip and MailerLite is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Drip is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. MailerLite offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Drip excels at: E-commerce stores, Shopify merchants. MailerLite is better for: Small businesses on budget, Content creators. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
MailerLite offers better value for money with a rating of 10/10 compared to Drip's 7/10.
Consider switching if MailerLite's strengths (Small businesses on budget) align better with your current needs. However, factor in migration effort and learning curve before making the switch.