Drip vs Klaviyo: Which Is Better in 2026?
A detailed comparison to help you choose the right email marketing tool for your needs.
Our Pick: Klaviyo (by a slight margin)
Klaviyo edges out with a slightly higher rating (8.5 vs 8)
Quick Comparison
| Aspect | D Drip | K Klaviyo(Winner) |
|---|---|---|
| Overall Rating | 8/10 | 8.5/10 |
| Starting Price | $39/mo | $20/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | small | medium |
| Ease of Use | 8/10 | 7/10 |
| Features | 8/10 | 10/10 |
| Value for Money | 7/10 | 7/10 |
| Support | 8/10 | 8/10 |
Overview
Drip
Drip is an e-commerce-focused email marketing platform with powerful segmentation and personalization. Known for deep e-commerce integrations and visual workflow builder.
Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.
Pricing Comparison
Better value: KlaviyoDrip
Klaviyo
Better ValueFeatures Comparison
Winner: Klaviyo| Feature | Drip | Klaviyo |
|---|---|---|
| Automation | ||
| Templates | ||
| Segmentation | ||
| Ab Testing | ||
| Landing Pages | ||
| Transactional Emails | ||
| Ecommerce Features | ||
| Form Builder | ||
| Free Subscribers | 0 | 250 |
| Emails Per Month | Unlimited | 500 on free |
0
features unique to Drip
1
features unique to Klaviyo
Pros & Cons
Drip
Pros
- Excellent e-commerce automation
- Visual workflow builder
- Deep Shopify integration
- Good personalization options
- Revenue attribution
Cons
- Expensive for small lists
- No free tier
- Limited outside e-commerce
- Fewer templates
Klaviyo
Pros
- Best e-commerce integrations
- Powerful segmentation and personalization
- Revenue tracking and attribution
- SMS marketing included
- Predictive analytics
Cons
- Expensive for large lists
- Learning curve for beginners
- Overkill for non-e-commerce
- Can be complex to set up
The Verdict: Klaviyo Edges Out
This was a close comparison, but Klaviyo edges out Drip with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but Klaviyo offers a marginally better overall package.
Klaviyo's advantages include Best e-commerce integrations and Powerful segmentation and personalization, though Drip counters with Excellent e-commerce automation and Visual workflow builder.
Our recommendation: We give the slight edge to Klaviyo, but don't count out Drip if its specific strengths align better with your needs.
Choose Drip if you...
- • Need e-commerce stores
- • Need shopify merchants
- • Need revenue-focused marketing
Choose Klaviyo if you...
- • Need shopify and e-commerce stores
- • Need dtc brands
- • Need revenue-focused email marketing
Ready to Get Started?
Read our full reviews:
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