ConvertKit vs MailerLite: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
C
ConvertKit
M
MailerLite
Overall Rating
8.5/10
8.5/10
Starting Price
$9/mo
$9/mo
Free Plan
Free Trial
Best For
solo
small
Ease of Use
9/10
10/10
Features
8/10
7/10
Value for Money
8/10
10/10
Support
9/10
8/10

Overview

C

ConvertKit

ConvertKit is built specifically for creators, bloggers, and online course sellers. Focuses on simplicity, powerful automations, and subscriber-centric design.

M

MailerLite

MailerLite is a user-friendly email marketing tool with excellent value. Offers website builder, landing pages, and automation at competitive prices.

Pricing Comparison

C

ConvertKit

Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier
M

MailerLite

Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier

Features Comparison

FeatureConvertKitMailerLite
Automation
Templates
Text-focused
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Basic
Form Builder
Free Subscribers
1000
1000
Emails Per Month
Unlimited
12,000 free

0

features unique to ConvertKit

0

features unique to MailerLite

Pros & Cons

C

ConvertKit

Pros

  • Built for creators (bloggers, YouTubers)
  • Visual automation builder
  • Tag-based subscriber management
  • Free tier for 1,000 subscribers
  • Great deliverability

Cons

  • Limited email design options
  • No traditional templates
  • Basic reporting
  • Less suitable for e-commerce
M

MailerLite

Pros

  • Excellent free tier (1,000 subscribers)
  • Beautiful, simple interface
  • Website builder included
  • Great value for money
  • Easy automation builder

Cons

  • Limited advanced features
  • Approval process for new accounts
  • Fewer integrations
  • Basic reporting

The Verdict: It's a Tie

Both ConvertKit and MailerLite are excellent email marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

ConvertKit shines in bloggers and content creators, while MailerLite excels at small businesses on budget. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend ConvertKit if you prioritize built for creators (bloggers, youtubers), and MailerLite if excellent free tier (1,000 subscribers) matter more to you.

Choose ConvertKit if you...

  • • Need bloggers and content creators
  • • Need online course sellers
  • • Need newsletter operators

Choose MailerLite if you...

  • • Need small businesses on budget
  • • Need content creators
  • • Need those wanting simplicity

Ready to Get Started?

Try ConvertKitTry MailerLite

Read our full reviews:

ConvertKit Full ReviewMailerLite Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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ConvertKit vs MailerLite FAQ

Both ConvertKit and MailerLite are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Both tools have similar pricing. ConvertKit starts at $9/month while MailerLite starts at $9/month.
MailerLite scores higher in ease of use (10/10) compared to ConvertKit (9/10).
Yes, migration between ConvertKit and MailerLite is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, MailerLite is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. ConvertKit offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. ConvertKit excels at: Bloggers and content creators, Online course sellers. MailerLite is better for: Small businesses on budget, Content creators. Review our detailed feature comparison above.
ConvertKit rates higher in customer support (9/10) compared to MailerLite (8/10).
MailerLite offers better value for money with a rating of 10/10 compared to ConvertKit's 8/10.
Consider switching if MailerLite's strengths (Small businesses on budget) align better with your current needs. However, factor in migration effort and learning curve before making the switch.