ConvertKit vs Klaviyo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
C
ConvertKit
K
Klaviyo
Overall Rating
8.5/10
8.5/10
Starting Price
$9/mo
$20/mo
Free Plan
Free Trial
Best For
solo
medium
Ease of Use
9/10
7/10
Features
8/10
10/10
Value for Money
8/10
7/10
Support
9/10
8/10

Overview

C

ConvertKit

ConvertKit is built specifically for creators, bloggers, and online course sellers. Focuses on simplicity, powerful automations, and subscriber-centric design.

K

Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

Pricing Comparison

Better value: ConvertKit
C

ConvertKit

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier
K

Klaviyo

Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

FeatureConvertKitKlaviyo
Automation
Templates
Text-focused
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
1000
250
Emails Per Month
Unlimited
500 on free

1

features unique to ConvertKit

1

features unique to Klaviyo

Pros & Cons

C

ConvertKit

Pros

  • Built for creators (bloggers, YouTubers)
  • Visual automation builder
  • Tag-based subscriber management
  • Free tier for 1,000 subscribers
  • Great deliverability

Cons

  • Limited email design options
  • No traditional templates
  • Basic reporting
  • Less suitable for e-commerce
K

Klaviyo

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up

The Verdict: It's a Tie

Both ConvertKit and Klaviyo are excellent email marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

ConvertKit shines in bloggers and content creators, while Klaviyo excels at shopify and e-commerce stores. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend ConvertKit if you prioritize built for creators (bloggers, youtubers), and Klaviyo if best e-commerce integrations matter more to you.

Choose ConvertKit if you...

  • • Need bloggers and content creators
  • • Need online course sellers
  • • Need newsletter operators

Choose Klaviyo if you...

  • • Need shopify and e-commerce stores
  • • Need dtc brands
  • • Need revenue-focused email marketing

Ready to Get Started?

Try ConvertKitTry Klaviyo

Read our full reviews:

ConvertKit Full ReviewKlaviyo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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ConvertKit vs Klaviyo FAQ

Both ConvertKit and Klaviyo are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, ConvertKit is more affordable with plans starting at $9/month, compared to $20/month for the other.
ConvertKit scores higher in ease of use (9/10) compared to Klaviyo (7/10).
Yes, migration between ConvertKit and Klaviyo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. ConvertKit is best for solo teams while Klaviyo suits medium teams.
For startups, consider your growth trajectory. ConvertKit offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. ConvertKit excels at: Bloggers and content creators, Online course sellers. Klaviyo is better for: Shopify and e-commerce stores, DTC brands. Review our detailed feature comparison above.
ConvertKit rates higher in customer support (9/10) compared to Klaviyo (8/10).
ConvertKit offers better value for money with a rating of 8/10 compared to Klaviyo's 7/10.
Consider switching if Klaviyo's strengths (Shopify and e-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.