ConvertKit vs Drip: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: ConvertKit (by a slight margin)

ConvertKit edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
C
ConvertKit(Winner)
D
Drip
Overall Rating
8.5/10
8/10
Starting Price
$9/mo
$39/mo
Free Plan
Free Trial
Best For
solo
small
Ease of Use
9/10
8/10
Features
8/10
8/10
Value for Money
8/10
7/10
Support
9/10
8/10

Overview

C

ConvertKit

ConvertKit is built specifically for creators, bloggers, and online course sellers. Focuses on simplicity, powerful automations, and subscriber-centric design.

D

Drip

Drip is an e-commerce-focused email marketing platform with powerful segmentation and personalization. Known for deep e-commerce integrations and visual workflow builder.

Pricing Comparison

Better value: ConvertKit
C

ConvertKit

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier
D

Drip

Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier

Features Comparison

Winner: ConvertKit
FeatureConvertKitDrip
Automation
Templates
Text-focused
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
1000
0
Emails Per Month
Unlimited
Unlimited

1

features unique to ConvertKit

0

features unique to Drip

Pros & Cons

C

ConvertKit

Pros

  • Built for creators (bloggers, YouTubers)
  • Visual automation builder
  • Tag-based subscriber management
  • Free tier for 1,000 subscribers
  • Great deliverability

Cons

  • Limited email design options
  • No traditional templates
  • Basic reporting
  • Less suitable for e-commerce
D

Drip

Pros

  • Excellent e-commerce automation
  • Visual workflow builder
  • Deep Shopify integration
  • Good personalization options
  • Revenue attribution

Cons

  • Expensive for small lists
  • No free tier
  • Limited outside e-commerce
  • Fewer templates

The Verdict: ConvertKit Edges Out

This was a close comparison, but ConvertKit edges out Drip with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but ConvertKit offers a marginally better overall package.

ConvertKit's advantages include Built for creators (bloggers, YouTubers) and Visual automation builder, though Drip counters with Excellent e-commerce automation and Visual workflow builder.

Our recommendation: We give the slight edge to ConvertKit, but don't count out Drip if its specific strengths align better with your needs.

Choose ConvertKit if you...

  • • Need bloggers and content creators
  • • Need online course sellers
  • • Need newsletter operators

Choose Drip if you...

  • • Need e-commerce stores
  • • Need shopify merchants
  • • Need revenue-focused marketing

Ready to Get Started?

Try ConvertKitTry Drip

Read our full reviews:

ConvertKit Full ReviewDrip Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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ConvertKit vs Drip FAQ

Based on our evaluation, ConvertKit has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, ConvertKit is more affordable with plans starting at $9/month, compared to $39/month for the other.
ConvertKit scores higher in ease of use (9/10) compared to Drip (8/10).
Yes, migration between ConvertKit and Drip is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Drip is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. ConvertKit offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. ConvertKit excels at: Bloggers and content creators, Online course sellers. Drip is better for: E-commerce stores, Shopify merchants. Review our detailed feature comparison above.
ConvertKit rates higher in customer support (9/10) compared to Drip (8/10).
ConvertKit offers better value for money with a rating of 8/10 compared to Drip's 7/10.
Consider switching if Drip's strengths (E-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.