Constant Contact vs Mailchimp: Which Is Better in 2026?
A detailed comparison to help you choose the right email marketing tool for your needs.
Our Pick: Mailchimp (by a slight margin)
Mailchimp edges out with a slightly higher rating (8 vs 7.5)
Quick Comparison
| Aspect | C Constant Contact | M Mailchimp(Winner) |
|---|---|---|
| Overall Rating | 7.5/10 | 8/10 |
| Starting Price | $12/mo | $13/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | small | any |
| Ease of Use | 9/10 | 9/10 |
| Features | 7/10 | 8/10 |
| Value for Money | 6/10 | 6/10 |
| Support | 9/10 | 7/10 |
Overview
Constant Contact is a veteran email marketing platform focused on small businesses. Known for extensive customer support and event marketing features.
Mailchimp is the most popular email marketing platform, offering email campaigns, automation, landing pages, and CRM features. Known for ease of use and generous free tier.
Pricing Comparison
Better value: Constant ContactConstant Contact
Better ValueMailchimp
Features Comparison
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Automation | Basic | |
| Templates | ||
| Segmentation | ||
| Ab Testing | ||
| Landing Pages | ||
| Transactional Emails | Paid add-on | |
| Ecommerce Features | Basic | |
| Form Builder | ||
| Free Subscribers | 0 | 500 |
| Emails Per Month | 10x contacts | 10x contacts |
0
features unique to Constant Contact
0
features unique to Mailchimp
Pros & Cons
Constant Contact
Pros
- Excellent customer support
- Event marketing features
- Easy to use for beginners
- Good deliverability
- Social media tools included
Cons
- Expensive for features offered
- Automation less powerful
- Templates feel dated
- No free tier
Mailchimp
Pros
- Free tier up to 500 contacts
- Intuitive drag-and-drop builder
- Huge template library
- Strong brand recognition
- All-in-one marketing features
Cons
- Gets expensive as list grows
- Limited automation on free plan
- Support quality varies
- Pricing changed negatively
The Verdict: Mailchimp Edges Out
This was a close comparison, but Mailchimp edges out Constant Contact with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but Mailchimp offers a marginally better overall package.
Mailchimp's advantages include Free tier up to 500 contacts and Intuitive drag-and-drop builder, though Constant Contact counters with Excellent customer support and Event marketing features.
Our recommendation: We give the slight edge to Mailchimp, but don't count out Constant Contact if its specific strengths align better with your needs.
Choose Constant Contact if you...
- • Need small businesses wanting support
- • Need event-based marketing
- • Need email beginners
Choose Mailchimp if you...
- • Need small businesses starting email
- • Need beginners needing simplicity
- • Need those wanting all-in-one platform
Ready to Get Started?
Read our full reviews:
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