Constant Contact vs Klaviyo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Klaviyo

Klaviyo has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
C
Constant Contact
K
Klaviyo(Winner)
Overall Rating
7.5/10
8.5/10
Starting Price
$12/mo
$20/mo
Free Plan
Free Trial
Best For
small
medium
Ease of Use
9/10
7/10
Features
7/10
10/10
Value for Money
6/10
7/10
Support
9/10
8/10

Overview

C

Constant Contact

Constant Contact is a veteran email marketing platform focused on small businesses. Known for extensive customer support and event marketing features.

K

Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

Pricing Comparison

Better value: Constant Contact
C

Constant Contact

Better Value
Pricing ModelPaid
Starting Price$12/mo
Free Trial
Free Tier
K

Klaviyo

Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

FeatureConstant ContactKlaviyo
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
0
250
Emails Per Month
10x contacts
500 on free

1

features unique to Constant Contact

1

features unique to Klaviyo

Pros & Cons

C

Constant Contact

Pros

  • Excellent customer support
  • Event marketing features
  • Easy to use for beginners
  • Good deliverability
  • Social media tools included

Cons

  • Expensive for features offered
  • Automation less powerful
  • Templates feel dated
  • No free tier
K

Klaviyo

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up

The Verdict: Klaviyo Wins

After thorough evaluation, Klaviyo emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

Klaviyo particularly excels in Shopify and e-commerce stores and DTC brands, making it the go-to choice for most users looking for a email marketing solution.

Our recommendation: We confidently recommend Klaviyo for most users. However, Constant Contact remains a viable option if you specifically need small businesses wanting support.

Choose Constant Contact if you...

  • • Need small businesses wanting support
  • • Need event-based marketing
  • • Need email beginners

Choose Klaviyo if you...

  • • Need shopify and e-commerce stores
  • • Need dtc brands
  • • Need revenue-focused email marketing

Ready to Get Started?

Try Constant ContactTry Klaviyo

Read our full reviews:

Constant Contact Full ReviewKlaviyo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Constant Contact vs Klaviyo FAQ

Based on our evaluation, Klaviyo has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Constant Contact is more affordable with plans starting at $12/month, compared to $20/month for the other.
Constant Contact scores higher in ease of use (9/10) compared to Klaviyo (7/10).
Yes, migration between Constant Contact and Klaviyo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Constant Contact is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Klaviyo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Constant Contact excels at: Small businesses wanting support, Event-based marketing. Klaviyo is better for: Shopify and e-commerce stores, DTC brands. Review our detailed feature comparison above.
Constant Contact rates higher in customer support (9/10) compared to Klaviyo (8/10).
Klaviyo offers better value for money with a rating of 7/10 compared to Constant Contact's 6/10.
Consider switching if Klaviyo's strengths (Shopify and e-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.