Constant Contact vs Drip: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Drip (by a slight margin)

Drip edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
C
Constant Contact
D
Drip(Winner)
Overall Rating
7.5/10
8/10
Starting Price
$12/mo
$39/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
9/10
8/10
Features
7/10
8/10
Value for Money
6/10
7/10
Support
9/10
8/10

Overview

C

Constant Contact

Constant Contact is a veteran email marketing platform focused on small businesses. Known for extensive customer support and event marketing features.

D

Drip

Drip is an e-commerce-focused email marketing platform with powerful segmentation and personalization. Known for deep e-commerce integrations and visual workflow builder.

Pricing Comparison

Better value: Constant Contact
C

Constant Contact

Better Value
Pricing ModelPaid
Starting Price$12/mo
Free Trial
Free Tier
D

Drip

Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier

Features Comparison

Winner: Constant Contact
FeatureConstant ContactDrip
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
0
0
Emails Per Month
10x contacts
Unlimited

1

features unique to Constant Contact

0

features unique to Drip

Pros & Cons

C

Constant Contact

Pros

  • Excellent customer support
  • Event marketing features
  • Easy to use for beginners
  • Good deliverability
  • Social media tools included

Cons

  • Expensive for features offered
  • Automation less powerful
  • Templates feel dated
  • No free tier
D

Drip

Pros

  • Excellent e-commerce automation
  • Visual workflow builder
  • Deep Shopify integration
  • Good personalization options
  • Revenue attribution

Cons

  • Expensive for small lists
  • No free tier
  • Limited outside e-commerce
  • Fewer templates

The Verdict: Drip Edges Out

This was a close comparison, but Drip edges out Constant Contact with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but Drip offers a marginally better overall package.

Drip's advantages include Excellent e-commerce automation and Visual workflow builder, though Constant Contact counters with Excellent customer support and Event marketing features.

Our recommendation: We give the slight edge to Drip, but don't count out Constant Contact if its specific strengths align better with your needs.

Choose Constant Contact if you...

  • • Need small businesses wanting support
  • • Need event-based marketing
  • • Need email beginners

Choose Drip if you...

  • • Need e-commerce stores
  • • Need shopify merchants
  • • Need revenue-focused marketing

Ready to Get Started?

Try Constant ContactTry Drip

Read our full reviews:

Constant Contact Full ReviewDrip Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Constant Contact vs Drip FAQ

Based on our evaluation, Drip has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Constant Contact is more affordable with plans starting at $12/month, compared to $39/month for the other.
Constant Contact scores higher in ease of use (9/10) compared to Drip (8/10).
Yes, migration between Constant Contact and Drip is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Constant Contact is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Constant Contact excels at: Small businesses wanting support, Event-based marketing. Drip is better for: E-commerce stores, Shopify merchants. Review our detailed feature comparison above.
Constant Contact rates higher in customer support (9/10) compared to Drip (8/10).
Drip offers better value for money with a rating of 7/10 compared to Constant Contact's 6/10.
Consider switching if Drip's strengths (E-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.