Constant Contact vs ConvertKit: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: ConvertKit

ConvertKit has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
C
Constant Contact
C
ConvertKit(Winner)
Overall Rating
7.5/10
8.5/10
Starting Price
$12/mo
$9/mo
Free Plan
Free Trial
Best For
small
solo
Ease of Use
9/10
9/10
Features
7/10
8/10
Value for Money
6/10
8/10
Support
9/10
9/10

Overview

C

Constant Contact

Constant Contact is a veteran email marketing platform focused on small businesses. Known for extensive customer support and event marketing features.

C

ConvertKit

ConvertKit is built specifically for creators, bloggers, and online course sellers. Focuses on simplicity, powerful automations, and subscriber-centric design.

Pricing Comparison

Better value: ConvertKit
C

Constant Contact

Pricing ModelPaid
Starting Price$12/mo
Free Trial
Free Tier
C

ConvertKit

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier

Features Comparison

FeatureConstant ContactConvertKit
Automation
Basic
Templates
Text-focused
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Basic
Form Builder
Free Subscribers
0
1000
Emails Per Month
10x contacts
Unlimited

0

features unique to Constant Contact

0

features unique to ConvertKit

Pros & Cons

C

Constant Contact

Pros

  • Excellent customer support
  • Event marketing features
  • Easy to use for beginners
  • Good deliverability
  • Social media tools included

Cons

  • Expensive for features offered
  • Automation less powerful
  • Templates feel dated
  • No free tier
C

ConvertKit

Pros

  • Built for creators (bloggers, YouTubers)
  • Visual automation builder
  • Tag-based subscriber management
  • Free tier for 1,000 subscribers
  • Great deliverability

Cons

  • Limited email design options
  • No traditional templates
  • Basic reporting
  • Less suitable for e-commerce

The Verdict: ConvertKit Wins

After thorough evaluation, ConvertKit emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

ConvertKit particularly excels in Bloggers and content creators and Online course sellers, making it the go-to choice for most users looking for a email marketing solution.

Our recommendation: We confidently recommend ConvertKit for most users. However, Constant Contact remains a viable option if you specifically need small businesses wanting support.

Choose Constant Contact if you...

  • • Need small businesses wanting support
  • • Need event-based marketing
  • • Need email beginners

Choose ConvertKit if you...

  • • Need bloggers and content creators
  • • Need online course sellers
  • • Need newsletter operators

Ready to Get Started?

Try Constant ContactTry ConvertKit

Read our full reviews:

Constant Contact Full ReviewConvertKit Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Constant Contact vs ConvertKit FAQ

Based on our evaluation, ConvertKit has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, ConvertKit is more affordable with plans starting at $9/month, compared to $12/month for the other.
Both tools have similar ease of use ratings at 9/10.
Yes, migration between Constant Contact and ConvertKit is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Constant Contact is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. ConvertKit offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Constant Contact excels at: Small businesses wanting support, Event-based marketing. ConvertKit is better for: Bloggers and content creators, Online course sellers. Review our detailed feature comparison above.
Both tools have similar support ratings at 9/10.
ConvertKit offers better value for money with a rating of 8/10 compared to Constant Contact's 6/10.
Consider switching if ConvertKit's strengths (Bloggers and content creators) align better with your current needs. However, factor in migration effort and learning curve before making the switch.