Brevo vs Mailchimp: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
B
Brevo
M
Mailchimp
Overall Rating
8/10
8/10
Starting Price
$25/mo
$13/mo
Free Plan
Free Trial
Best For
small
any
Ease of Use
8/10
9/10
Features
8/10
8/10
Value for Money
9/10
6/10
Support
7/10
7/10

Overview

B

Brevo

Brevo (formerly Sendinblue) offers email marketing, SMS, chat, and CRM in one affordable platform. Known for generous free tier and pay-per-email pricing.

M

Mailchimp

Mailchimp is the most popular email marketing platform, offering email campaigns, automation, landing pages, and CRM features. Known for ease of use and generous free tier.

Pricing Comparison

Better value: Mailchimp
B

Brevo

Pricing ModelFreemium
Starting Price$25/mo
Free Trial
Free Tier
M

Mailchimp

Better Value
Pricing ModelFreemium
Starting Price$13/mo
Free Trial
Free Tier

Features Comparison

FeatureBrevoMailchimp
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Paid add-on
Ecommerce Features
Form Builder
Free Subscribers
Unlimited
500
Emails Per Month
300/day free
10x contacts

0

features unique to Brevo

0

features unique to Mailchimp

Pros & Cons

B

Brevo

Pros

  • Unlimited contacts on all plans
  • Transactional emails included
  • SMS marketing built-in
  • Very affordable
  • Good automation features

Cons

  • Daily sending limit on free plan
  • Email templates less polished
  • Interface can feel dated
  • Support varies by plan
M

Mailchimp

Pros

  • Free tier up to 500 contacts
  • Intuitive drag-and-drop builder
  • Huge template library
  • Strong brand recognition
  • All-in-one marketing features

Cons

  • Gets expensive as list grows
  • Limited automation on free plan
  • Support quality varies
  • Pricing changed negatively

The Verdict: It's a Tie

Both Brevo and Mailchimp are excellent email marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

Brevo shines in budget-conscious businesses, while Mailchimp excels at small businesses starting email. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend Brevo if you prioritize unlimited contacts on all plans, and Mailchimp if free tier up to 500 contacts matter more to you.

Choose Brevo if you...

  • • Need budget-conscious businesses
  • • Need those needing transactional + marketing
  • • Need sms + email combo needs

Choose Mailchimp if you...

  • • Need small businesses starting email
  • • Need beginners needing simplicity
  • • Need those wanting all-in-one platform

Ready to Get Started?

Try BrevoTry Mailchimp

Read our full reviews:

Brevo Full ReviewMailchimp Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Brevo vs Mailchimp FAQ

Both Brevo and Mailchimp are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, Mailchimp is more affordable with plans starting at $13/month, compared to $25/month for the other.
Mailchimp scores higher in ease of use (9/10) compared to Brevo (8/10).
Yes, migration between Brevo and Mailchimp is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Brevo is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Brevo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Brevo excels at: Budget-conscious businesses, Those needing transactional + marketing. Mailchimp is better for: Small businesses starting email, Beginners needing simplicity. Review our detailed feature comparison above.
Both tools have similar support ratings at 7/10.
Brevo offers better value for money with a rating of 9/10 compared to Mailchimp's 6/10.
Consider switching if Mailchimp's strengths (Small businesses starting email) align better with your current needs. However, factor in migration effort and learning curve before making the switch.