Brevo vs Klaviyo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Klaviyo (by a slight margin)

Klaviyo edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
B
Brevo
K
Klaviyo(Winner)
Overall Rating
8/10
8.5/10
Starting Price
$25/mo
$20/mo
Free Plan
Free Trial
Best For
small
medium
Ease of Use
8/10
7/10
Features
8/10
10/10
Value for Money
9/10
7/10
Support
7/10
8/10

Overview

B

Brevo

Brevo (formerly Sendinblue) offers email marketing, SMS, chat, and CRM in one affordable platform. Known for generous free tier and pay-per-email pricing.

K

Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

Pricing Comparison

Better value: Klaviyo
B

Brevo

Pricing ModelFreemium
Starting Price$25/mo
Free Trial
Free Tier
K

Klaviyo

Better Value
Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

Winner: Brevo
FeatureBrevoKlaviyo
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Form Builder
Free Subscribers
Unlimited
250
Emails Per Month
300/day free
500 on free

1

features unique to Brevo

0

features unique to Klaviyo

Pros & Cons

B

Brevo

Pros

  • Unlimited contacts on all plans
  • Transactional emails included
  • SMS marketing built-in
  • Very affordable
  • Good automation features

Cons

  • Daily sending limit on free plan
  • Email templates less polished
  • Interface can feel dated
  • Support varies by plan
K

Klaviyo

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up

The Verdict: Klaviyo Edges Out

This was a close comparison, but Klaviyo edges out Brevo with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but Klaviyo offers a marginally better overall package.

Klaviyo's advantages include Best e-commerce integrations and Powerful segmentation and personalization, though Brevo counters with Unlimited contacts on all plans and Transactional emails included.

Our recommendation: We give the slight edge to Klaviyo, but don't count out Brevo if its specific strengths align better with your needs.

Choose Brevo if you...

  • • Need budget-conscious businesses
  • • Need those needing transactional + marketing
  • • Need sms + email combo needs

Choose Klaviyo if you...

  • • Need shopify and e-commerce stores
  • • Need dtc brands
  • • Need revenue-focused email marketing

Ready to Get Started?

Try BrevoTry Klaviyo

Read our full reviews:

Brevo Full ReviewKlaviyo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Brevo vs Klaviyo FAQ

Based on our evaluation, Klaviyo has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Klaviyo is more affordable with plans starting at $20/month, compared to $25/month for the other.
Brevo scores higher in ease of use (8/10) compared to Klaviyo (7/10).
Yes, migration between Brevo and Klaviyo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Brevo is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Brevo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Brevo excels at: Budget-conscious businesses, Those needing transactional + marketing. Klaviyo is better for: Shopify and e-commerce stores, DTC brands. Review our detailed feature comparison above.
Klaviyo rates higher in customer support (8/10) compared to Brevo (7/10).
Brevo offers better value for money with a rating of 9/10 compared to Klaviyo's 7/10.
Consider switching if Klaviyo's strengths (Shopify and e-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.