Brevo vs Drip: Which Is Better in 2026?
A detailed comparison to help you choose the right email marketing tool for your needs.
Too Close to Call
Both tools are closely matched with similar overall ratings
Quick Comparison
| Aspect | B Brevo | D Drip |
|---|---|---|
| Overall Rating | 8/10 | 8/10 |
| Starting Price | $25/mo | $39/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | small | small |
| Ease of Use | 8/10 | 8/10 |
| Features | 8/10 | 8/10 |
| Value for Money | 9/10 | 7/10 |
| Support | 7/10 | 8/10 |
Overview
Brevo (formerly Sendinblue) offers email marketing, SMS, chat, and CRM in one affordable platform. Known for generous free tier and pay-per-email pricing.
Drip
Drip is an e-commerce-focused email marketing platform with powerful segmentation and personalization. Known for deep e-commerce integrations and visual workflow builder.
Pricing Comparison
Better value: BrevoBrevo
Better ValueDrip
Features Comparison
Winner: Brevo| Feature | Brevo | Drip |
|---|---|---|
| Automation | ||
| Templates | ||
| Segmentation | ||
| Ab Testing | ||
| Landing Pages | ||
| Transactional Emails | ||
| Ecommerce Features | ||
| Form Builder | ||
| Free Subscribers | Unlimited | 0 |
| Emails Per Month | 300/day free | Unlimited |
2
features unique to Brevo
0
features unique to Drip
Pros & Cons
Brevo
Pros
- Unlimited contacts on all plans
- Transactional emails included
- SMS marketing built-in
- Very affordable
- Good automation features
Cons
- Daily sending limit on free plan
- Email templates less polished
- Interface can feel dated
- Support varies by plan
Drip
Pros
- Excellent e-commerce automation
- Visual workflow builder
- Deep Shopify integration
- Good personalization options
- Revenue attribution
Cons
- Expensive for small lists
- No free tier
- Limited outside e-commerce
- Fewer templates
The Verdict: It's a Tie
Both Brevo and Drip are excellent email marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.
Brevo shines in budget-conscious businesses, while Drip excels at e-commerce stores. Consider trying both with their free trials to see which fits your workflow better.
Our recommendation: We recommend Brevo if you prioritize unlimited contacts on all plans, and Drip if excellent e-commerce automation matter more to you.
Choose Brevo if you...
- • Need budget-conscious businesses
- • Need those needing transactional + marketing
- • Need sms + email combo needs
Choose Drip if you...
- • Need e-commerce stores
- • Need shopify merchants
- • Need revenue-focused marketing
Ready to Get Started?
Read our full reviews:
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