Brevo vs ConvertKit: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: ConvertKit (by a slight margin)

ConvertKit edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
B
Brevo
C
ConvertKit(Winner)
Overall Rating
8/10
8.5/10
Starting Price
$25/mo
$9/mo
Free Plan
Free Trial
Best For
small
solo
Ease of Use
8/10
9/10
Features
8/10
8/10
Value for Money
9/10
8/10
Support
7/10
9/10

Overview

B

Brevo

Brevo (formerly Sendinblue) offers email marketing, SMS, chat, and CRM in one affordable platform. Known for generous free tier and pay-per-email pricing.

C

ConvertKit

ConvertKit is built specifically for creators, bloggers, and online course sellers. Focuses on simplicity, powerful automations, and subscriber-centric design.

Pricing Comparison

Better value: ConvertKit
B

Brevo

Pricing ModelFreemium
Starting Price$25/mo
Free Trial
Free Tier
C

ConvertKit

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier

Features Comparison

Winner: Brevo
FeatureBrevoConvertKit
Automation
Templates
Text-focused
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
Unlimited
1000
Emails Per Month
300/day free
Unlimited

1

features unique to Brevo

0

features unique to ConvertKit

Pros & Cons

B

Brevo

Pros

  • Unlimited contacts on all plans
  • Transactional emails included
  • SMS marketing built-in
  • Very affordable
  • Good automation features

Cons

  • Daily sending limit on free plan
  • Email templates less polished
  • Interface can feel dated
  • Support varies by plan
C

ConvertKit

Pros

  • Built for creators (bloggers, YouTubers)
  • Visual automation builder
  • Tag-based subscriber management
  • Free tier for 1,000 subscribers
  • Great deliverability

Cons

  • Limited email design options
  • No traditional templates
  • Basic reporting
  • Less suitable for e-commerce

The Verdict: ConvertKit Edges Out

This was a close comparison, but ConvertKit edges out Brevo with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but ConvertKit offers a marginally better overall package.

ConvertKit's advantages include Built for creators (bloggers, YouTubers) and Visual automation builder, though Brevo counters with Unlimited contacts on all plans and Transactional emails included.

Our recommendation: We give the slight edge to ConvertKit, but don't count out Brevo if its specific strengths align better with your needs.

Choose Brevo if you...

  • • Need budget-conscious businesses
  • • Need those needing transactional + marketing
  • • Need sms + email combo needs

Choose ConvertKit if you...

  • • Need bloggers and content creators
  • • Need online course sellers
  • • Need newsletter operators

Ready to Get Started?

Try BrevoTry ConvertKit

Read our full reviews:

Brevo Full ReviewConvertKit Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Brevo vs ConvertKit FAQ

Based on our evaluation, ConvertKit has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, ConvertKit is more affordable with plans starting at $9/month, compared to $25/month for the other.
ConvertKit scores higher in ease of use (9/10) compared to Brevo (8/10).
Yes, migration between Brevo and ConvertKit is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Brevo is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Brevo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Brevo excels at: Budget-conscious businesses, Those needing transactional + marketing. ConvertKit is better for: Bloggers and content creators, Online course sellers. Review our detailed feature comparison above.
ConvertKit rates higher in customer support (9/10) compared to Brevo (7/10).
Brevo offers better value for money with a rating of 9/10 compared to ConvertKit's 8/10.
Consider switching if ConvertKit's strengths (Bloggers and content creators) align better with your current needs. However, factor in migration effort and learning curve before making the switch.