AWeber vs Mailchimp: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Mailchimp (by a slight margin)

Mailchimp edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
A
AWeber
M
Mailchimp(Winner)
Overall Rating
7.5/10
8/10
Starting Price
$12.5/mo
$13/mo
Free Plan
Free Trial
Best For
solo
any
Ease of Use
8/10
9/10
Features
7/10
8/10
Value for Money
7/10
6/10
Support
9/10
7/10

Overview

A

AWeber

AWeber is one of the original email marketing platforms, known for reliability and great customer support. Strong choice for entrepreneurs and small businesses.

M

Mailchimp

Mailchimp is the most popular email marketing platform, offering email campaigns, automation, landing pages, and CRM features. Known for ease of use and generous free tier.

Pricing Comparison

Better value: AWeber
A

AWeber

Better Value
Pricing ModelFreemium
Starting Price$12.5/mo
Free Trial
Free Tier
M

Mailchimp

Pricing ModelFreemium
Starting Price$13/mo
Free Trial
Free Tier

Features Comparison

FeatureAWeberMailchimp
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Paid add-on
Ecommerce Features
Basic
Form Builder
Free Subscribers
500
500
Emails Per Month
3,000 free
10x contacts

0

features unique to AWeber

0

features unique to Mailchimp

Pros & Cons

A

AWeber

Pros

  • Excellent customer support
  • Reliable deliverability
  • Free tier available
  • Easy to use
  • 700+ email templates

Cons

  • Interface feels dated
  • Limited automation
  • Fewer modern features
  • List management quirks
M

Mailchimp

Pros

  • Free tier up to 500 contacts
  • Intuitive drag-and-drop builder
  • Huge template library
  • Strong brand recognition
  • All-in-one marketing features

Cons

  • Gets expensive as list grows
  • Limited automation on free plan
  • Support quality varies
  • Pricing changed negatively

The Verdict: Mailchimp Edges Out

This was a close comparison, but Mailchimp edges out AWeber with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but Mailchimp offers a marginally better overall package.

Mailchimp's advantages include Free tier up to 500 contacts and Intuitive drag-and-drop builder, though AWeber counters with Excellent customer support and Reliable deliverability.

Our recommendation: We give the slight edge to Mailchimp, but don't count out AWeber if its specific strengths align better with your needs.

Choose AWeber if you...

  • • Need small business owners
  • • Need those valuing reliability
  • • Need email marketing beginners

Choose Mailchimp if you...

  • • Need small businesses starting email
  • • Need beginners needing simplicity
  • • Need those wanting all-in-one platform

Ready to Get Started?

Try AWeberTry Mailchimp

Read our full reviews:

AWeber Full ReviewMailchimp Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Related Comparisons

M
vs
K
Mailchimp vs Klaviyo
M
vs
C
Mailchimp vs ConvertKit
M
vs
A
Mailchimp vs ActiveCampaign
M
vs
M
Mailchimp vs MailerLite
M
vs
B
Mailchimp vs Brevo
M
vs
G
Mailchimp vs GetResponse
View all Email Marketing comparisons

AWeber vs Mailchimp FAQ

Based on our evaluation, Mailchimp has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, AWeber is more affordable with plans starting at $12.5/month, compared to $13/month for the other.
Mailchimp scores higher in ease of use (9/10) compared to AWeber (8/10).
Yes, migration between AWeber and Mailchimp is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. AWeber is best for solo teams while Mailchimp suits any teams.
For startups, consider your growth trajectory. AWeber offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. AWeber excels at: Small business owners, Those valuing reliability. Mailchimp is better for: Small businesses starting email, Beginners needing simplicity. Review our detailed feature comparison above.
AWeber rates higher in customer support (9/10) compared to Mailchimp (7/10).
AWeber offers better value for money with a rating of 7/10 compared to Mailchimp's 6/10.
Consider switching if Mailchimp's strengths (Small businesses starting email) align better with your current needs. However, factor in migration effort and learning curve before making the switch.