AWeber vs Klaviyo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Klaviyo

Klaviyo has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
A
AWeber
K
Klaviyo(Winner)
Overall Rating
7.5/10
8.5/10
Starting Price
$12.5/mo
$20/mo
Free Plan
Free Trial
Best For
solo
medium
Ease of Use
8/10
7/10
Features
7/10
10/10
Value for Money
7/10
7/10
Support
9/10
8/10

Overview

A

AWeber

AWeber is one of the original email marketing platforms, known for reliability and great customer support. Strong choice for entrepreneurs and small businesses.

K

Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

Pricing Comparison

Better value: AWeber
A

AWeber

Better Value
Pricing ModelFreemium
Starting Price$12.5/mo
Free Trial
Free Tier
K

Klaviyo

Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

FeatureAWeberKlaviyo
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
500
250
Emails Per Month
3,000 free
500 on free

1

features unique to AWeber

1

features unique to Klaviyo

Pros & Cons

A

AWeber

Pros

  • Excellent customer support
  • Reliable deliverability
  • Free tier available
  • Easy to use
  • 700+ email templates

Cons

  • Interface feels dated
  • Limited automation
  • Fewer modern features
  • List management quirks
K

Klaviyo

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up

The Verdict: Klaviyo Wins

After thorough evaluation, Klaviyo emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

Klaviyo particularly excels in Shopify and e-commerce stores and DTC brands, making it the go-to choice for most users looking for a email marketing solution.

Our recommendation: We confidently recommend Klaviyo for most users. However, AWeber remains a viable option if you specifically need small business owners.

Choose AWeber if you...

  • • Need small business owners
  • • Need those valuing reliability
  • • Need email marketing beginners

Choose Klaviyo if you...

  • • Need shopify and e-commerce stores
  • • Need dtc brands
  • • Need revenue-focused email marketing

Ready to Get Started?

Try AWeberTry Klaviyo

Read our full reviews:

AWeber Full ReviewKlaviyo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Related Comparisons

M
vs
K
Mailchimp vs Klaviyo
C
vs
K
ConvertKit vs Klaviyo
K
vs
A
Klaviyo vs ActiveCampaign
K
vs
M
Klaviyo vs MailerLite
K
vs
B
Klaviyo vs Brevo
M
vs
A
Mailchimp vs AWeber
View all Email Marketing comparisons

AWeber vs Klaviyo FAQ

Based on our evaluation, Klaviyo has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, AWeber is more affordable with plans starting at $12.5/month, compared to $20/month for the other.
AWeber scores higher in ease of use (8/10) compared to Klaviyo (7/10).
Yes, migration between AWeber and Klaviyo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. AWeber is best for solo teams while Klaviyo suits medium teams.
For startups, consider your growth trajectory. AWeber offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. AWeber excels at: Small business owners, Those valuing reliability. Klaviyo is better for: Shopify and e-commerce stores, DTC brands. Review our detailed feature comparison above.
AWeber rates higher in customer support (9/10) compared to Klaviyo (8/10).
Both tools offer similar value for money, each rated 7/10.
Consider switching if Klaviyo's strengths (Shopify and e-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.