AWeber vs Drip: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Drip (by a slight margin)

Drip edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
A
AWeber
D
Drip(Winner)
Overall Rating
7.5/10
8/10
Starting Price
$12.5/mo
$39/mo
Free Plan
Free Trial
Best For
solo
small
Ease of Use
8/10
8/10
Features
7/10
8/10
Value for Money
7/10
7/10
Support
9/10
8/10

Overview

A

AWeber

AWeber is one of the original email marketing platforms, known for reliability and great customer support. Strong choice for entrepreneurs and small businesses.

D

Drip

Drip is an e-commerce-focused email marketing platform with powerful segmentation and personalization. Known for deep e-commerce integrations and visual workflow builder.

Pricing Comparison

Better value: AWeber
A

AWeber

Better Value
Pricing ModelFreemium
Starting Price$12.5/mo
Free Trial
Free Tier
D

Drip

Pricing ModelPaid
Starting Price$39/mo
Free Trial
Free Tier

Features Comparison

Winner: AWeber
FeatureAWeberDrip
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
500
0
Emails Per Month
3,000 free
Unlimited

1

features unique to AWeber

0

features unique to Drip

Pros & Cons

A

AWeber

Pros

  • Excellent customer support
  • Reliable deliverability
  • Free tier available
  • Easy to use
  • 700+ email templates

Cons

  • Interface feels dated
  • Limited automation
  • Fewer modern features
  • List management quirks
D

Drip

Pros

  • Excellent e-commerce automation
  • Visual workflow builder
  • Deep Shopify integration
  • Good personalization options
  • Revenue attribution

Cons

  • Expensive for small lists
  • No free tier
  • Limited outside e-commerce
  • Fewer templates

The Verdict: Drip Edges Out

This was a close comparison, but Drip edges out AWeber with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but Drip offers a marginally better overall package.

Drip's advantages include Excellent e-commerce automation and Visual workflow builder, though AWeber counters with Excellent customer support and Reliable deliverability.

Our recommendation: We give the slight edge to Drip, but don't count out AWeber if its specific strengths align better with your needs.

Choose AWeber if you...

  • • Need small business owners
  • • Need those valuing reliability
  • • Need email marketing beginners

Choose Drip if you...

  • • Need e-commerce stores
  • • Need shopify merchants
  • • Need revenue-focused marketing

Ready to Get Started?

Try AWeberTry Drip

Read our full reviews:

AWeber Full ReviewDrip Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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AWeber vs Drip FAQ

Based on our evaluation, Drip has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, AWeber is more affordable with plans starting at $12.5/month, compared to $39/month for the other.
Both tools have similar ease of use ratings at 8/10.
Yes, migration between AWeber and Drip is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Drip is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. AWeber offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. AWeber excels at: Small business owners, Those valuing reliability. Drip is better for: E-commerce stores, Shopify merchants. Review our detailed feature comparison above.
AWeber rates higher in customer support (9/10) compared to Drip (8/10).
Both tools offer similar value for money, each rated 7/10.
Consider switching if Drip's strengths (E-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.