AWeber vs ConvertKit: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: ConvertKit

ConvertKit has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
A
AWeber
C
ConvertKit(Winner)
Overall Rating
7.5/10
8.5/10
Starting Price
$12.5/mo
$9/mo
Free Plan
Free Trial
Best For
solo
solo
Ease of Use
8/10
9/10
Features
7/10
8/10
Value for Money
7/10
8/10
Support
9/10
9/10

Overview

A

AWeber

AWeber is one of the original email marketing platforms, known for reliability and great customer support. Strong choice for entrepreneurs and small businesses.

C

ConvertKit

ConvertKit is built specifically for creators, bloggers, and online course sellers. Focuses on simplicity, powerful automations, and subscriber-centric design.

Pricing Comparison

Better value: ConvertKit
A

AWeber

Pricing ModelFreemium
Starting Price$12.5/mo
Free Trial
Free Tier
C

ConvertKit

Better Value
Pricing ModelFreemium
Starting Price$9/mo
Free Trial
Free Tier

Features Comparison

FeatureAWeberConvertKit
Automation
Basic
Templates
Text-focused
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Basic
Form Builder
Free Subscribers
500
1000
Emails Per Month
3,000 free
Unlimited

0

features unique to AWeber

0

features unique to ConvertKit

Pros & Cons

A

AWeber

Pros

  • Excellent customer support
  • Reliable deliverability
  • Free tier available
  • Easy to use
  • 700+ email templates

Cons

  • Interface feels dated
  • Limited automation
  • Fewer modern features
  • List management quirks
C

ConvertKit

Pros

  • Built for creators (bloggers, YouTubers)
  • Visual automation builder
  • Tag-based subscriber management
  • Free tier for 1,000 subscribers
  • Great deliverability

Cons

  • Limited email design options
  • No traditional templates
  • Basic reporting
  • Less suitable for e-commerce

The Verdict: ConvertKit Wins

After thorough evaluation, ConvertKit emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

ConvertKit particularly excels in Bloggers and content creators and Online course sellers, making it the go-to choice for most users looking for a email marketing solution.

Our recommendation: We confidently recommend ConvertKit for most users. However, AWeber remains a viable option if you specifically need small business owners.

Choose AWeber if you...

  • • Need small business owners
  • • Need those valuing reliability
  • • Need email marketing beginners

Choose ConvertKit if you...

  • • Need bloggers and content creators
  • • Need online course sellers
  • • Need newsletter operators

Ready to Get Started?

Try AWeberTry ConvertKit

Read our full reviews:

AWeber Full ReviewConvertKit Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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AWeber vs ConvertKit FAQ

Based on our evaluation, ConvertKit has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, ConvertKit is more affordable with plans starting at $9/month, compared to $12.5/month for the other.
ConvertKit scores higher in ease of use (9/10) compared to AWeber (8/10).
Yes, migration between AWeber and ConvertKit is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. AWeber is best for solo teams while ConvertKit suits solo teams.
For startups, consider your growth trajectory. AWeber offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. AWeber excels at: Small business owners, Those valuing reliability. ConvertKit is better for: Bloggers and content creators, Online course sellers. Review our detailed feature comparison above.
Both tools have similar support ratings at 9/10.
ConvertKit offers better value for money with a rating of 8/10 compared to AWeber's 7/10.
Consider switching if ConvertKit's strengths (Bloggers and content creators) align better with your current needs. However, factor in migration effort and learning curve before making the switch.