AWeber vs Brevo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Brevo (by a slight margin)

Brevo edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
A
AWeber
B
Brevo(Winner)
Overall Rating
7.5/10
8/10
Starting Price
$12.5/mo
$25/mo
Free Plan
Free Trial
Best For
solo
small
Ease of Use
8/10
8/10
Features
7/10
8/10
Value for Money
7/10
9/10
Support
9/10
7/10

Overview

AWeber is one of the original email marketing platforms, known for reliability and great customer support. Strong choice for entrepreneurs and small businesses.

Brevo (formerly Sendinblue) offers email marketing, SMS, chat, and CRM in one affordable platform. Known for generous free tier and pay-per-email pricing.

Pricing Comparison

Better value: AWeber
A

AWeber

Better Value
Pricing ModelFreemium
Starting Price$12.5/mo
Free Trial
Free Tier
B

Brevo

Pricing ModelFreemium
Starting Price$25/mo
Free Trial
Free Tier

Features Comparison

Winner: Brevo
FeatureAWeberBrevo
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Ecommerce Features
Basic
Form Builder
Free Subscribers
500
Unlimited
Emails Per Month
3,000 free
300/day free

0

features unique to AWeber

1

features unique to Brevo

Pros & Cons

A

AWeber

Pros

  • Excellent customer support
  • Reliable deliverability
  • Free tier available
  • Easy to use
  • 700+ email templates

Cons

  • Interface feels dated
  • Limited automation
  • Fewer modern features
  • List management quirks
B

Brevo

Pros

  • Unlimited contacts on all plans
  • Transactional emails included
  • SMS marketing built-in
  • Very affordable
  • Good automation features

Cons

  • Daily sending limit on free plan
  • Email templates less polished
  • Interface can feel dated
  • Support varies by plan

The Verdict: Brevo Edges Out

This was a close comparison, but Brevo edges out AWeber with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but Brevo offers a marginally better overall package.

Brevo's advantages include Unlimited contacts on all plans and Transactional emails included, though AWeber counters with Excellent customer support and Reliable deliverability.

Our recommendation: We give the slight edge to Brevo, but don't count out AWeber if its specific strengths align better with your needs.

Choose AWeber if you...

  • • Need small business owners
  • • Need those valuing reliability
  • • Need email marketing beginners

Choose Brevo if you...

  • • Need budget-conscious businesses
  • • Need those needing transactional + marketing
  • • Need sms + email combo needs

Ready to Get Started?

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

AWeber vs Brevo FAQ

Based on our evaluation, Brevo has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, AWeber is more affordable with plans starting at $12.5/month, compared to $25/month for the other.
Both tools have similar ease of use ratings at 8/10.
Yes, migration between AWeber and Brevo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Brevo is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. AWeber offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. AWeber excels at: Small business owners, Those valuing reliability. Brevo is better for: Budget-conscious businesses, Those needing transactional + marketing. Review our detailed feature comparison above.
AWeber rates higher in customer support (9/10) compared to Brevo (7/10).
Brevo offers better value for money with a rating of 9/10 compared to AWeber's 7/10.
Consider switching if Brevo's strengths (Budget-conscious businesses) align better with your current needs. However, factor in migration effort and learning curve before making the switch.